Virtual Ad Agency Tapped to Help Brand the Gulf Coast Regional Center of Innovation and Commercialization for $200M Texas Fund

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Dax Marketing + Creative, a virtual creative agency based in Houston, Texas, has been asked to help brand the Gulf Coast Regional Center of Commercialization and Innovation (GCRCIC) for the Texas Emerging Technology Fund.

Dax Marketing + Creative, a virtual creative agency based in Houston, Texas, has been asked to help brand the Gulf Coast Regional Center of Commercialization and Innovation (GCRCIC) for the Texas Emerging Technology Fund.

In June 2005, Governor Rick Perry signed House Bill 1765, creating a $200 million Texas Emerging Technology Fund (TETF). The goals of this new fund are to expedite innovation and commercialization of research, attract, create or expand private sector entities that will promote a substantial increase in high-quality jobs, and increase higher education applied research capabilities.

A portion of the fund ($100M) has been set a side as incentives for commercialization for Regional Centers of Innovation and Commercialization (RCICs). Eight RCICs have been assigned by the State, with each being responsible for receiving applications from individuals and companies, researching each application, submitting recommendations to the Emerging Technology Fund Advisory Committee, assisting with commercialization of the funded technologies, and providing private support to the companies and workforce.

DM+C will be responsible for creating the GCRCIC logo and trade dress, designing the look and feel of its web site, and providing ongoing creative services as needed. "Our high-creativity, low-overhead business model makes projects like this really appeal to us," says agency Principal, Duane "Dax" Alexander. "We were able to deliver 10 logo and 4 web site designs in less than 3 days using our network of over 30 professional freelance designers. Additionally, our web application routes artwork and feedback between clients and designers in real-time, so there’s no waiting on phone calls, or trying to track down an account executive."

The Houston Technology Center (HTC), in collaboration with the Greater Houston Partnership, and Economic Development Organizations throughout its 32-county region, will administer the Gulf Coast RCIC. The counties in the GCRCICs region are Angelina, Austin, Brazoria, Brazos, Burleson, Chambers, Colorado, Fort Bend, Galveston, Grimes, Hardin, Harris, Houston, Jasper, Jefferson, Leon, Liberty, Madison, Matagorda, Montgomery, Nacogdoches, Newton, Orange, Polk, Robertson, San Jacinto, Trinity, Tyler, Walker, Waller, Washington, and Wharton.

To contact Dax Marketing + Creative

Dax Marketing + Creative

5380 W. 34th St., Suite 354

Houston, TX 77092

Toll Free 1-866-435-4DAX

http://www.daxmarketing.com

To contact the Gulf Coast Regional Center of Commercialization and Innovation

Bob Prochnow

GCRCIC Coordinator

Houston Technology Center

410 Pierce St.

Houston, TX 77002

Phone: (713) 658-1750

http://www.gulfcoastrcic.org
http://www.houstontech.org

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Dax Alexander
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