(PRWEB) December 21, 2005
The #1 global provider of marketing research has substantially increased its online research footprint over the last five years, powered by Confirmit.
FIRM (OSE:FIRM), the world's leading software provider for Market Research and Enterprise Insight Management, today announced that ACNielsen, a client since 2001, has renewed its licensing of Confirmit. The deal reflects ACNielsen's growing online research offering, in addition to Confirmit's increased footprint and new capabilities introduced in 2005.
ACNielsen, a VNU business, has been adopting Confirmit in its organization since 2001, to deliver the latest in consumer insight and marketing to its clients worldwide. ACNielsen's primary and strong growing application of Confirmit is online surveying, but through integration with third-party telephone dialer, ACNielsen is now rolling out the next generation web-centric Computer Assisted Telephone Interviewing (CATI) system powered by Confirmit.
"Confirmit has provided tremendous operational benefits and business value for ACNielsen and our expanding online research business worldwide," says Ben Willson, Director of Online Research Services with ACNielsen. "With the launch of our new CATI system powered by Confirmit we anticipate the same value and benefits in telephone interviewing that we've experienced for years through online interviewing. Having a single mixed-mode software platform for survey authoring and data collection across telephone interviewing and online surveying creates synergies and efficiencies critical to our growing business and clients."
"Providing software to the leading global provider of marketing research information requires innovation and delivery of cutting-edge technology. ACNielsen together with other key clients provides invaluable input to FIRM's product management ensuring that we stay ahead of the competition in this fast growing market. FIRM's relation with ACNielsen is a partnership we appreciate and hold in high regard," says FIRM’s VP of Marketing Kjell Oksendal.
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. For further information, please visit httt://http://www.acnielsen.com
Future Information Research Management (FIRM) is the world's leading software provider for Market Research (MR) and Enterprise Insight Management (EIM). The company's state of the art web-based platform, Confirmit, is utilized across several areas including market research, customer and employee satisfaction measurement, six sigma, product development, and call center quality assurance. Insight from these applications is instantly made available for key decision makers through Confirmit's bespoke report platform, Reportal.
Confirmit is used by some of the largest market research agencies in the world, in addition to Global 1000 companies. Customers include Accenture, ACNielsen, Countrywide, Crown Castle, Dow Jones, Egg, Wanadoo, Greenfield Online, Hewlett-Packard, Microsoft, Mori, The NPD Group, Progressive Insurance and Symantec.
FIRM is headquartered in Oslo and has offices in London, New York and San Francisco. In addition, Confirmit is distributed through partner resellers in Stockholm, Amsterdam, Sydney and Tokyo. For further information, please visit httt://http://www.confirmit.com