Berklee College of Music Launches Online Music Business Certificate Program for the Future

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Berkleemusic, the online extension school at Berklee College of Music launches a new online music business certificate program that focuses on the current changes in the music industry as well as fundamental areas such as copyright law, music publishing, business entrepreneurship, music management, and music promotion. The first offering of this program starts on January 9, 2006.

This program guides students as they come up with plans to cut through the clutter and get their music heard.

Berkleemusic, the online extension school at Berklee College of Music, launches its first online professional music business certificate program this week. The certificate program is currently enrolling for the January 9th semester and offers practical, marketable skills for those who aspire to work in, or start their own music-related companies. The program of study utilizes the immediacy of the online medium by addressing developments in the music industry as they happen. Students will focus on core areas of the music business such as setting up a music publishing company and record label , creating a business plan, administration of copyrights , marketing, music promotion , distribution, product merchandising, touring, recording and publishing legal agreements, as well as peer-to-peer, MP3 and digital rights management issues.

"We have to really think about what kind of new products and services can be created in the 21st century for music , musicians, and fans in the age of digital music, Napster, iTunes, P2P and file sharing ," says instructor, Vice President of Berklee Media, and synthesizer and electronic music pioneer, David Kusek. "What will be the new things that will lead to a further expansion to the music and other media industries? We believe that the way to discover these opportunities is not to worry about protecting the past, but to think creatively and uncover the future of music for yourself."

Whether it is beginning their own business, or a career at an independent record label , management, publishing, music distribution or music production company, the certificate offers students and music professionals a flexible option to study from anywhere in the world with Berklee’s renowned faculty. There are six courses in the program: Music Business 101, Legal Aspects of the Music Industry, Inside the Record Industry, Music Publishing 101, The Future of Music and the Music Business, and Music Industry Entrepreneurship.

Berklee has been teaching music online for over three years to nearly 4000 students in 90 different countries around the world. Berkleemusic.com offers over 60 individual online courses in music production, songwriting, music business, arranging, music theory, harmony and guitar and continues to add courses and programs that help musicians and industry professionals reach their goals.

"There are too many people out there that make amazing music but unfortunately in today's world there's so much going on that it's hard to know where to start," says online instructor George Howard, who has years of experience as an A&R man and as president of the record label Rykodisc. "This program guides students as they come up with plans to cut through the clutter and get their music heard.”

Berkleemusic.com is Berklee’s online music school , delivering online access to world-renowned music faculty, educational concepts and time-tested curriculum previously available only to on-campus students. Berkleemusic.com is the first online music school seamlessly combining education and career development to give musicians, music educators and music industry professionals a one-stop destination for all their learning, career and networking needs. For more information visit http://www.berkleemusic.com/

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Jodi Burack

Giles Communications LLC

(914) 798-7132

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