SwapThing Introduces SwapCircles, The Next Layer in Social Networking

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SwapCircles technology extends social networks beyond the exchange of information to the exchange of goods and services by making it possible for existing and new communities to easily barter.

SwapThing.com, the leading online platform for trading goods and services, has unveiled their new SwapCircles feature, extending social networks beyond the exchange of information to goods and services. SwapCircles are groups of individuals who identify with a particular activity, locality or other commonality, providing a new way to trade goods and services amongst trusted users with similar interests. Existing communities and networks can utilize SwapCircles, or users can create their own community on the SwapThing site. The types of existing communities using SwapCircles include parenting groups, collecting clubs, business networks and sports teams.

MIT Sloan School Graduate student Andrew Koyfman is excited about using SwapCircles to extend his community. "I wanted to create a network through which I could swap textbooks and other things with my classmates, helping us all save cash."

Users create and own SwapCircles of like-minded swappers, forming a community within which they can communicate and conduct swap transactions. Owners have the option of making their SwapCircles either private or public. Membership in private SwapCircles is by invitation only, with the owner approving new members.

“Trust has always been a concern with online transactions, and we wanted to address that beyond the user rating system we implemented,” explained SwapThing CEO Jessica Hardwick. “SwapCircles provide another layer of trust when conducting swap transactions within a known community.”

Additionally, large organizations have the option of forming sub-SwapCircles to narrow the topic of focus and break up the number of members amongst them.

About SwapThing

SwapThing, Inc. is a platform that creates and empowers online communities through the exchange of goods and services. With sophisticated search technology and low fees, SwapThing brings swapping mainstream by making it faster, easier and less expensive for individuals and small businesses, creating access they previously had lacked and greatly increasing the market for swaps. SwapThing is headquartered in Cupertino, California. For further information, please visit http://www.swapthing.com.

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Jessica Hardwick
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