Green Industry Partnership Means More Home Gardeners Will Get What They Want for the Garden

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Green Industry Yellow Pages, an interactive media publisher, and Today’s Garden Center, a leading green industry trade magazine, are teaming up to see to it that home gardeners get the plants they want.

Green Industry Yellow Pages (GIYP), an interactive media publisher, and Today’s Garden Center, a leading green industry trade magazine, are teaming up to see to it that home gardeners get the plants they want.

The magazine’s new online and print resource, What’s In Store, will alert garden center retailers in advance about what hot new plants and gardening products Garden Design magazine plans to feature in their editorial content. The resource is being powered by Green Industry Yellow Pages, who also powers Garden Design magazine’s online product directory.

“Never before have we been able to bridge the gap between what home gardeners are reading about and what garden centers have in stock,” says Bill Miller, Executive Vice President of Today’ Garden Center magazine.

Miller says that with advanced warning, garden center buyers can put in orders early enough to ensure that the “hot-plants and products” are on their shelves when consumers come in looking for them.

The What’s In Store resource will be available online, and in a one page section included in each issue of the magazine.

“Both the print and online resources will be of value,” says Miller. But the online resource also makes it easy for garden centers to add their business listing to Garden Design magazine’s searchable, interactive directory, which is also powered by Green Industry Yellow Pages.

“With the What’s In Store resource, and Garden Design’s interactive directory in place, there is a closed loop between garden vendors and home gardeners,” says Miller.

Home gardeners can search Garden Design’s interactive directory for local retailers that offer the plants and products mentioned in the magazine, and garden centers will be better prepared for the plants and products.

“The Garden Design interactive directory has been live since June, and it’s receiving rave reviews from readers and vendors alike,” says Diane Turner, Garden Design magazine publisher. “We are thrilled to now provide inspiration and a practical tool our readers can use to locate the supplies mentioned in the editorial.”

Founded in 1999, Green Industry Yellow Pages is an interactive media publisher that provides online content and custom-built directories for everything lawn and garden. Green Industry Yellow Pages searchable directories make finding products, services and local retailers quick and easy for the both consumer and trade professionals. For more information visit http://www.giypinc.com.

About Green Industry Yellow Pages

Founded in 1999, Green Industry Yellow Pages is an interactive media publisher that provides online content for everything lawn and garden. Green Industry Yellow Pages offers directories that serve the wholesale, retail and non-profit sectors. The directories can stand alone or can be seamlessly integrated into existing web sites. The directories offer cultural information on more than 35,000 plants and 150,000 green industry businesses in the U.S. and Canada, serving as an information resource for consumers and marketing tool for businesses. Magazines, newspapers as well as TV and radio shows can tap into the power of the Internet and local search by launching their own customized online directory of products and services.

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