We welcome mini-mom shows on everything from homemade Christmas gifts ideas to arts and crafts to baking to weight loss to helping children learn to read. After they see a great idea, they can click to call and ask questions about it or leave a voicemail. It makes a big world into a small village through VoIP connectivity.
Las Vegas, NV (PRWEB) December 23, 2005
Gingerbread Media, a division of Appian Inc., announces the addition of vlogs to the SweetTalk VoIP for moms. The SweetTalk VoicePod is a VoIP service that enables moms to talk to each other over the computer free of charge.
According to a survey conducted by Maria Bailey, author of "Marketing to Moms: Getting Your Share of the Trillion-Dollar Market", 75% of moms feel TV does not do a good job connecting with them, yet mothers influence 80% of consumer purchasing decisions--a staggering $1.6 trillion worth to be exact. Furthermore, mothers spent an average of 16 hours and 52 minutes online per week, approximately four hours and 35 minutes more than American teenagers.
Now moms can get support or share their creative ideas with other mothers through the use of voice, voicemail, videomail or by submitting their own vlogs or video podcasts to be hosted in the SweetTalk voice community. Christine Marie, the host of SweetTalk who is also known as Mrs. Gingerbread, says "We welcome mini-mom shows on everything from homemade Christmas gifts ideas to arts and crafts to baking to weight loss to helping children learn to read. After they see a great idea, they can click to call and ask questions about it or leave a voicemail. It makes a big world into a small village through VoIP connectivity.”
Marie was introduced to VoIP though John Draper, a.k.a. Captain Crunch, who first became famous for “phone phreaking,” or outsmarting the telco’s with a bluebox tone generator in the 1970’s. Draper is now outsmarting telco's again as a WhitePhone VoIP developer for the Voice Commerce Group. Christine Marie saw a VoIP community as a way to connect with the $1.6 trillion mom market. She branded the WhitePhone software in pink, cookies and roses, and named her version, appropriately, SweetTalk. She also worked with Tolga Katas to produce a voice and video podcast for John Draper himself, called Crunch TV, which is currently one of the vlog choices available on the SweetTalk VoicePod.
Signing up for SweetTalk is a simple download that requires no money or credit card. The registration URL can be found on http://www.thegingernet.com. “What Christine Marie has done with SweetTalk software is the most creative use of VoIP I have ever seen,” says John Draper. “She has essentially used VoIP technology to create an interactive TV community for mothers and children, and she’s done it as a single mom, right from her home studio using the latest in technology. It’s ingenious.”
Nick Ogden, the president of Voice Commerce, Ltd. explains, “WhitePhone is designed to build and strengthen on-line communities. The SweetTalk VoicePod demonstrates this by providing users with a rich interactive experience, far more than has been possible until now – including with video messaging. With SweetTalk, you can even talk to a gingerbread puppet or send video Christmas cards to friends and family.”
“She’s like Martha Stewart, Shari Lewis, and Disney combined,” says Tolga Katas, “She’s adorable and silly, but don't underestimate her. She has the brain of a marketing genius, and she might just surprise the male-oriented technology world with an unexpected recipe for success.”
About Gingerbread Media
Gingerbread Media, a subsidiary of Appian Inc. develops enriching media, content, and software for mother and others. Christine Marie, the president of Gingerbread Media, is a former kindergarten teacher, published author, professional speaker, and is known as Mrs. Gingerbread. Gingerbread Media produces The Gingerbread House TV show, Gingerbread TV for the Internet, and educational DVD's for family enrichment.
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