Schipul – The Web Marketing Company Premiers New Web Site for Houston Theater District

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Powered by Tendenci®, http://www.houstontheaterdistrict.org is go-to site for the arts.

Schipul – The Web Marketing Company has raised the curtain on a new Web site for the Houston Theater District, home to Houston’s nine world-class performing arts organizations. The new site, http://www.houstontheaterdistrict.org, reflects the significant depth and breadth of Houston’s performing arts offerings, with extensive information about each group and performance as well as detailed directory of restaurant, hotel and entertainment options.

Powered by Schipul’s proprietary Tendenci software, the site features an interactive calendar that allows visitors to browse by month and easily determine which organizations have performances on any given day. By clicking on an arts group, date, event title, or venue, patrons can easily explore the schedules of each of the Theater District’s nine performing arts organizations.

“For many of our patrons – especially those visiting from out of town – our organization’s Web site is the initial step of their Houston Theater District experience, so we’ve designed the site to make a powerful and lasting first impression,” said Barry Mandel, president of the Houston Downtown Alliance and Executive Director of the Theater District. “Schipul’s technology solution gives us the ability to more effectively promote the exciting performances taking place throughout the year and enables us to proactively market our performing arts groups.”

Tendenci’s Content Manager makes it easy to keep the Houston Theater District site updated with the latest information on upcoming shows and schedules. Its integrated RSS (Really Simple Syndication) capabilities enable theater lovers to subscribe to automatically receive word of site updates as they happen.

Schipul developed the site in coordination with Debra Ford Communications.

About The Houston Theater District

The Houston Theater District is a 17-block area in the heart of downtown Houston and is home to Houston’s nine world-class performing arts organizations, including Alley Theatre, Da Camera of Houston, Houston Ballet, Houston Broadway Series, Houston Grand Opera, Houston Symphony, Society for the Performing Arts, Theatre Under The Stars and Uniquely Houston. More than two million people visit Houston’s Theater District annually. Houston is one of only five cities in the United States with permanent professional resident companies in all of the major performing arts disciplines of opera, ballet, music and theater.

About Schipul – The Web Marketing Company

Schipul – The Web Marketing Company developed and builds on the Tendenci® membership management software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. Schipul’s clients include Clear Channel Exhibits, National Pharmacy Technician Association, The Children’s Fund, Wolff Companies and DPK Public Relations. Additional information about Schipul is available at http://www.schipul.com and http://www.tendenci.com.

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