Fort Collins, CO and Redwood City, CA (PRWEB) December 23, 2005
Matrix Marketing Group, Inc., today announced that it has been hired by Instill® Corporation to provide Pay-for-Performance Public Relations services.
Instill® Corporation is the leading provider of technology solutions and services for the nation’s multi-billion dollar foodservice industry. Its unique combination of supply chain information services and analytic applications give foodservice personnel the information needed to make decisions that ultimately reduce costs, grow revenue and improve quality. Matrix Marketing Group will offer its innovative Pay-for-Performance Public Relations services and will work to build awareness among key industry media targeted by Instill®.
“Generating news stories in key targeted media about Instill’s developments and reinforcing our unique value proposition remains a primary goal at Instill, and Matrix Marketing Group’s Pay-for-Performance model caters directly to this need,” said Jeff Smith, Instill's Vice President of Marketing. "We are highly results-driven and invest our marketing dollars in areas where we can show demonstrable results. That is what first caught our attention when we became aware of the Pay-for-Performance model and ultimately helped us decide to work with Matrix Marketing Group.”
“Instill clearly recognizes the value of our trend-setting, unbundled pricing model, and they are a great example of how our Pay-for-Performance model is designed to meet the needs and strategic goals of a results-oriented client,” said George Schildge, president and CEO of Matrix Marketing Group. “This model provides Instill with a better way to quantify and demonstrate the outcomes of their investment, because they will only pay for media coverage that we successfully secure.”
Based in Redwood City, California, Instill® Corporation currently supports more than 10% of the nation’s chain restaurants and processes more than $14 billion in supply chain transactions from for over 480,000 foodservice locations annually.
About Matrix Marketing Group
Matrix Marketing Group is a sales and marketing firm that helps small to medium sized companies with marketing, branding and growth strategies. Its products, services and years of combined sales, marketing and public relations experience to provide proven sales, marketing and public relations tactics to meet specific budgets and help companies grow profitably. The company can be reached at 866-456-9100 Ext. 707.
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