Chesapeake Bay Gourmet Sells Out On QVC®

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Chesapeake Bay Gourmet offered QVC shoppers Chesapeake Bay Gourmet (18) 3 oz. Maryland Style Crab Cakes as a Today’s Special Value® on December 18, 2005, resulting in nearly 56,000 units sold in that 24-hour period.

Since launching on QVC in 1995, Chesapeake Bay Gourmet has become one of the most popular brands in QVC’s gourmet food division. Based on its continuous success and popularity, Chesapeake Bay Gourmet offered QVC shoppers Chesapeake Bay Gourmet (18) 3 oz. Maryland Style Crab Cakes as a Today’s Special Value® on December 18, 2005, resulting in nearly 56,000 units sold in that 24-hour period.

Each day, QVC offers one Today’s Special Value, which is an item at an exceptionally low price – good for that day only, until 11:59 PM (ET), unless it sells out sooner. Today’s Special Values are a great opportunity for brands to reach new customers and build their businesses on QVC.

Margie Kauffman and her husband Ron, founders of Chesapeake Bay Gourmet, stayed up for 24 hours to sell their crab cakes. “Then, instead of going to bed, we drove back to the northern edge of Baltimore, Maryland, rolled up our sleeves, and joined all our plant employees in filling the orders,” said Margie Kauffman. “We jumped right in, scooping dry ice into the coolers, putting labels on the boxes, doing whatever was needed to get the job done.”

Ron Kauffman added, “For us, having a Today’s Special Value of our signature crab cakes is a great way to introduce Chesapeake Bay Gourmet to new QVC shoppers and provide our loyal customers with their favorite product.”

About Chesapeake Bay Gourmet

The Kauffmans, who had a sleepy mom and pop business on Maryland’s quaint Eastern Shore until they were discovered in 1995 at a QVC product search, are – some 50 million crab cakes later – still relying on the strategy that made their business such a success – honesty, hard work, quality ingredients and stringent production requirements so that every crab cake is hand made. For more information contact Linda Eckhardt at 973.762.4857 or lindaeckhardt@comcast.net

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Linda Eckhardt
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