Rome, Italy (PRWEB) December 27, 2005 -–
With the Christmas Sales almost finished, merchants in the gift business are analyzing their sales and making forecasts for the incoming sales season.
The preferred gift for women resulted to be perfumes, like the last year. This trend confirmed that the female population is still preferring one of the most top ever selling products for special occasions such as Christmas.
Their affordable price and glamour favour this choice more than other brand products that are more expensive and elitary. For example, a perfume is also preferred as a gift for a friend instead of more pricy items such as jewelry. They are also very appreciated and used, so it’s a winning choice for a gift.
80% of the sales were gifts purchased from men for their girlfriends and wives. Only a 20% was requested as personal purchases. The top selling fragrances resulted in being the most famous brands. For women, top selling products were for example “Acqua di Gio” by Giorgio Armani and “Chanel n.5” by Chanel.
Also men colognes were requested as gifts, even if this market cannot even think to compete with the main feminine one.
2005 was also the year of the increase of online sales, due to more credit cards trust from the market, because of the innovative fraud prevention systems that were introduced by the main payment gateways in the last year.
The international community is discovering in fact how comfortable is buying online, considering also that many merchants are offering free return shipping and money back guarantees.
Beauty products business is expecting a new sales peak for January, and the online stores in this sector are very optimist for their business because of the market positive change.
Alessandro Golkar is a perfumes and fragrances website expert. For more information on his activity or on the top selling products and merchants in this market, visit http://www.bestbuyperfume.com for a complete guide and catalog.
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