New Web Site Launched to Raise Breastfeeding and Milk Bank Awareness

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Irreverent slogans highlight serious subject, raise awareness and funding for breast milk banking and breastfeeding issues.

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And we rely on donations of both milk and money, which is why we're so excited about Jennifer's involvement. One of our primary goals is to spread awareness of how important breast milk is for babies, and items on Jennifer's web site go a long way toward that goal.

Writer and breastfeeding mother Jennifer Laycock today announced the launch of The Lactivist, a new web site aimed at raising both funds and awareness for breast milk banking and breastfeeding advocacy. Selling t-shirts with witty slogans like "nip/suck," "That's my baby's lunch you're staring at," and "My baby thinks I'm boobylicious!", The Lactivist store takes a humorous and oftentimes irreverent approach to a subject that is still a source of great controversy in the US.

"In my own situation, my mind was set on breastfeeding, but nobody told me how difficult it would be," admitted Jennifer. "I did a lot of reading and decided even before Nora (Jennifer's daughter) was born that I wanted her to get the full benefits of my breast milk. I got involved with my local breast milk bank when I realized I had extra milk that I'd pumped—and that my milk could actually help others who were unable to produce milk for their babies."

Jennifer, who has already donated more than 27 gallons of her breast milk, is now looking to put her money where her milk is. She’s designating a portion of the profits from The Lactivist directly to her local breast milk bank.

"The benefits of breast milk are so numerous that when a mother's own milk is not available, the next best option is pasteurized human donor milk," explains Georgia Morrow, Director of Mother's Milk Bank of Ohio. "And we rely on donations of both milk and money, which is why we're so excited about Jennifer's involvement. One of our primary goals is to spread awareness of how important breast milk is for babies, and items on Jennifer's web site go a long way toward that goal."

The Lactivist web site was quietly launched on November 9, 2005, but has already received a great deal of recognition for promoting breastfeeding awareness and breast milk bank advocacy. In addition, the site has been the focus of a series of articles on The Lactivist blog authored by Laycock entitled, "Zero Cash, A Little Talent and 30 Days" (http://www.searchengineguide.com/laycock/) which tracks the development of her site and its journey to success over a month's time.

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