Poll Shows New Year’s Eve Wine Consumption Trends

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A new study of the New Year’s Eve plans of American wine lovers shows that while Champagne and sparkling wines still reign as the beverage of choice, expensive or special red and white wines will be a highlight of the evening for many.

A new study of the New Year’s Eve plans of American wine lovers shows that while Champagne and sparkling wines still reign as the beverage of choice, expensive or special red and white wines will be a highlight of the evening for many.

The survey conducted by Wine Opinions asked 530 “High-End” wine consumers about their New Year’s Eve plans and beverage choices. Most of the survey respondents (52 percent) indicted they would be celebrating at home with family or a few friends, while 20 percent said they were going to the home of a friend. For those entertaining at home, 30 percent indicated they would serve Champagne from France and 50 percent said they would serve sparking wine from elsewhere. However, 61 percent of the respondents said their plans included serving an expensive or special bottle of red or white wine, compared to 34 percent planning to serve cocktails, 33 percent serving inexpensive wine, and 26 percent serving beer.

For those consumers going to the home of a friend, 37 percent planned to bring an expensive or special red or white wine, compared with 35 percent who planned to bring a sparking wine and 20 percent who planned to bring Champagne.

“The study really confirms that for wine lovers, New Year’s Eve is not just about Champagne, it’s the time to crack open those special bottles you’ve been saving,” notes Christian Miller, the Director of Research Operations for Wine Opinions. John Gillespie, the founder of Wine Opinions, added, “We also saw that among consumers planning to go out to restaurants on New Year’s, 70 percent said they would order expensive red or white wines by the glass or bottle, compared to 43 percent planning to order Champagne and 21 percent planning to order sparkling wines.”

Survey respondents were also asked which of several luxury Champagnes they would most like to receive as a gift. Dom Perignon was chosen by 31 percent of the respondents, with 15 percent each choosing Roederer Cristal and Veuve Clicquot “La Grande Dame.”

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John Gillespie
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