Know More Media Looking To Its Cohesion and Internet Experience To Help Bring Success

Share Article

Online publisher Know More Media is looking to the unique cohesion and Internet experience of its co-founders to make its new business blog network a success.

News Image
This is why we started the Know More Media business blog network

Know More Media, an online publisher of business information and news, is looking to the unique cohesion and Internet experience of its co-founders to make its new business blog network a sucess. Know More Media three founders, Hal Halladay, Tim Stay, and Rich Christiansen have worked together various times before, managing projects and companies to sucessful fruition.

"I started my first online business in 1994," states Tim Stay, "Since then, not only have the three of us all had experience of being CEOs of online companies, but we have all worked together multiple times. As a team, our skills are highly complementary of each other. We also think our past experience with online publishing is very helpful as we work to build this business blog network."

The experience of working together began in 1999 when Tim Stay hired Hal Halladay to be CEO of Freeservers.com, a company Mr. Stay founded. Freeservers.com offered free webhosting space, and, under Mr. Halladay’s guidance, grew to be a Media Metrix Top 50 web property by volume, reaching more than one million users in a short 18-month period. Freeservers.com was renamed NorthSky, Inc, and was then sold to About.com.

“Our Freeservers.com experience gave us valuable experience in scaling a business,” said Hal Halladay. “We were able to accomplish this growth with very little increase in staff or personnel and thereby operate profitably. We learned how to build the business so it could scale very large with minimal incremental cost.”

After the sale of Freeservers.com, Stay and Halladay continued working together and launched an online business through a business incubator. They met Rich Christiansen when he was hired as CEO for one of the companies called Humanlink, a social media start-up. While this business failed as part of the dot com crash, it gave them more valuable experience in the online business world.

Rich Christiansen then became General Manager for the division of About.com (Primedia) that ran Freeservers.com. “Through this experience, I became very familiar with the publishing business, especially the online niche publishing industry.”

In 2004, Tim Stay and Rich Christiansen started Tornado Solutions, Inc, a company that publishes niche content websites. They brought on Hal Halladay as CEO to help build the business. Over the next eight months, he helped quadruple the amount of Tornado niche websites.

“However, we saw some shortcomings in this model,” said Tim Stay. “The publishing process was cumbersome and had to flow through a programmer to do the HTML work to get the site published, so scaling was problematic. We were also troubled that it was very hard to engage in a relationship with our readers in this format, since it lacked a real structure to allow readers to join in the conversation. It was too uni-directional and static, and we wanted more of a two-way engagement with living, updated content.”

“This is why we started the Know More Media business blog network,” said Hal Halladay. “The blog publishing format provides a vehicle to offer continuously updated, fresh content to our readers. It also provides the reader the ability to engage in business conversations with our expert authors.”

The three co-founders of Know More Media believe their unique online experience and their cohesion of having worked together before in scaling businesses will help ensure the success of their new business blog network.

“We are a team that has worked together before and have chosen to work as partners again,” said Hal Halladay. “We know this drill. We have each enjoyed a mix of success and failure. We’ve had enough gut punches to not be too arrogant, while still respecting business realities and cycles. We all feel a sense that our business blog network is a real opportunity to create a new kind of media property focusing on business.”

Know More Media is a rapidly growing online publisher of busines, s information and news, and is headquartered in Orange County, CA, with an office in Provo, UT. Led by a team of seasoned business executives with many years of online publishing and business management experience, Know More Media is a revolutionary departure from traditional business publishing. The Company contracts with expert writers from across the globe to supply valuable business-related blog content to the online world. Its authors are typically practicing authorities in their fields, who provide their business advice and knowledge to business readers through a blog. Readers are encouraged to participate through comments and continuous feedback, thereby not only learning, but sharing their valued experience to an ever-expanding community of business expertise.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dan Smith
Visit website