SOFIE Web Marketing Awards Deadline Extended to January 9

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The Modem Media South Florida Interactive Excellence Awards -- sponsored by AOL -- will recognize leading interactive media trends.

Don’t miss your chance to be recognized as an interactive marketing rock star in the South Florida Interactive Excellence (SoFIE) web marketing awards. Due to overwhelming response, the entry deadline has been extended to January 9, 2006. The First Modem Media South Florida’s Interactive Excellence Awards are sponsored by AOL Media and presented by the South Florida Interactive Marketing Association. There are 19 SoFIE web marketing awards categories including campaign effectiveness, creativity, interactive media trends and viral marketing. To enter the SoFIE Awards go to and enter online, or download a complete list of categories and entry packet.

SoFIE Awards will recognize companies, agencies and individuals located anywhere in Florida or serving clients in Florida who demonstrate excellence in execution and innovation in interactive marketing. Interactive marketing includes website design, banners, interactive media trends, email campaigns, and other types of online media.

The objective of the these web marketing awards is to encourage creative, innovative, and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community. In doing so, the South Florida Interactive Marketing Association (SFIMA) strives to improve the collective knowledge and success of interactive marketing practitioners in Florida. Plus, have fun with the best performers in the industry.

From viral marketing awards to interactive media trends, the SoFIE web marketing awards categories include:

Most Effective Online Marketing Strategy

  • Sponsored by DoubleClick

Most Effective Integrated/Cross Channel Marketing Campaign - Sponsored by Modem Media (event Title Sponsor)

Most Effective Email Campaign

  • Sponsored by Responsys

Most Effective Search Engine Marketing Program

  • Sponsored by

Most Effective Customer Acquisition and/or Online Direct Response Program

  • Sponsored by

Most Effective Viral Marketing Program

  • Sponsored by AOL Media Networks

Most Effective Online Brand Experience (Web sites, mini sites, extranets, etc.)

  • Sponsored by AOL Media Networks

Most Effective Clicks to Mortar Program

Vanguard Award: Newest and Innovative use of Integrated Marketing

  • Sponsored by Avenue A | Razorfish

industry categories

Approximately 50% of SoFIE judges have been selected from interactive marketing practitioners; 50% have been selected from the academic and journalist community. A snapshot the judges include: Dr. Dan Sarel, University Of Miami; Dr. Michael Weber, University of West Florida; Dr. Eric Shaw, Florida Atlantic University: Jeff Zbar, South Florida Sun-Sentinel; Erik Johnson, The Dallas Morning News; Beatrice Garcia, The Miami Herald; Stephen Pounds, The Palm Beach Post; Karna Crawford,Interactive Brand Manager, Coca Cola; Tom Lynch Head of Advertising, ING Bank, Atlanta

Entries for the web marketing awards must be for a campaign that initially ran and results completed in calendar year 2005 and produced by and/or for a Florida-based company. Joint, team, and individual entries are acceptable. Entries may be from SFIMA members or non-members. There is no limit on the number of entries an individual or company may submit, but each unique project is limited to submission for a maximum of 3 categories.

About The SoFIE Awards

This year's Modem Media SoFIE Awards sponsored by AOL will be held at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida. Entries will be accepted until January 9, 2006. Attendance at the 2006 SoFIE Awards Rock Star Performance is limited to 350 people and is scheduled for Friday, February 24, 2006. The event begins with registration and a cocktail reception at 6:00 pm, dinner at 7:00 pm. Individual tickets are $150 for members, $200 for non-members. Sponsored tables of 10 may also be purchased and include a corporate membership or a $400 discount for current corporate members as well as inclusion in promotional efforts surrounding the SoFIE Awards.

Find out more & submit your entry at the SoFIE web site: For additional information about SFIMA, please visit the organization's site at

The SoFIE web marketing awards will recognize interactive marketing excellence, leading interactive media trends and will also include a Vanguard Award: Newest and Innovative use of Integrated Marketing.

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Jay Berkowitz
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