Lanham, MD (PRWEB) December 30, 2005
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for corporate communications and public relations, announced today that The Broadmoor, a 3,000 acre resort located at the foot of the Rockies in Colorado Springs, has extended its software subscription with Vocus to help manage and automate its public relations efforts. The Broadmoor is one of the few resorts in the country to have earned the Mobil Five-Star and the AAA Five-Diamond ratings every year since the awards were established.
According to Allison Scott, The Broadmoor’s Director of Public Communications, Vocus has enabled her PR team to establish one- on- one contact with journalists, and to effortlessly build targeted media lists; distribute press releases; manage campaigns; and easily report on the results,- all within one comprehensive system.
“Before we started using Vocus, we spent almost half of our time doing manual PR processes, such as sending out releases via snail mail. Today, we do 99% of our journalist communications and PR campaign management online using Vocus software,” said Scott. “Vocus simply allows us to do more with less, both in terms of time and money. I cannot even imagine trying to do my job without Vocus.”
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“Vocus is modernizing the way corporate communications professionals do their jobs,” said Rick Rudman, President and CEO of Vocus, Inc. “Our integrated on-demand software suite helps customers manage all aspects of their PR activities from building world class media lists, to distributing news to measuring and analyzing results.”
About Vocus, Inc.
Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in four languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
# # #