We are particularly anxious to see customer reaction to our more detailed descriptions of the fabrics used in each collection
Elgin, IL (PRWEB) December 30, 2005 –-
Baby Supermall, a Internet retailer of baby products, announced the launch of a new comparison tool for crib bedding and nursery decor shoppers. Baby Supermall’s new tool will enable visitors to its site to view side-by-side comparisons of the characteristics of the over 240 nursery bedding and accessories collections that they carry. This new development is consistent with Baby Supermall’s mission to be more than just a place to buy crib bedding – but a source of information that enables Mom to research and evaluate all of her options for decorating the nursery.
Internet retailers of crib bedding have historically been little more than online catalogs of available product being sold at discounted prices. Their marketing strategy was focused on attracting visitors after they had already decided on the crib bedding collection they were interested in, and selling it to them at a lower price than available at traditional brick-and-mortar retailers. Simply displaying manufacturer-supplied images of the crib bedding, little effort was made to help undecided shoppers research different nursery décor ideas. Few Internet retailers even took the trouble to have product in stock, preferring to wait for a customer’s order and payment before placing an order with the manufacturer.
Baby Supermall has embraced a different strategy. Their research suggests that new Moms are increasingly looking to the Internet during the earliest phases of their nursery decorating process. These visitors are not just looking for deals; they are looking for ideas and tools to help them evaluate those ideas. Baby Supermall had already developed capabilities along these lines, including:
· The Crib Bedding Finder, that enables shoppers to sift through its crib bedding collections by theme, color, price, and brand;
· Nursery Theme pages, that enable shoppers to easily review crib bedding sets that are available in eighteen of the most popular nursery themes;
· access to very large, high resolution images of the crib bedding collections and the ability to scroll around the room to see the pieces of the collection in greater detail;
· access to detailed images of individual pieces of the crib bedding set and accessories; and
· the ability to order fabric samples for most bedding collections, to see and feel the fabrics themselves.
Additionally, Baby Supermall has committed over one million dollars to crib bedding inventory, enabling customers to order most products with the expectation of immediate delivery.
The side-by-side comparisons is one more tool to help shoppers find what’s right for them. They can view, on one page, the important characteristics of the crib bedding collections they choose: price; what items are included in the crib set; details concerning the fabrics used; a summary of available nursery décor accessories; and care instructions.
“We are particularly anxious to see customer reaction to our more detailed descriptions of the fabrics used in each collection," said Robert Meier, President of Baby Supermall. We are trying to help shoppers understand the differences between premium quality fabrics and standard quality fabrics – not to devalue anything, but to let them know that there are often valid reasons for higher prices on premium quality merchandise.”
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