Brainstorm, Innovate and Organize with a Click - ThoughtOffice Helps Creatives Stay Creative 24/7
The big challenge facing information-heavy organizations big and small is creative output: How can an individual be an "idea-hamster" all day without fading? ThoughtOffice Corporation believes the answer may be in "Associative Thinking" solutions like ThoughtOffice, a program that taps 6.8 million word and phrase references and over 600,000 images all triggered by a word or idea, and organized in a "Linear Mind-Map".
Portland, Oregon (PRWEB) December 29, 2005 -- What do blogging, graphic design, advertising and playing CEO all have in common? A need to be creative and think on your feet all day long... and often into the night. A new software suite from ThoughtOffice Corporation (www.thoughtoffice.com) called ThoughtOffice seeks to solve creative crises by helping the process along using "associative thinking".
"Creative output is the new measurement of effectiveness in life and business" says Mark Alan Effinger, CEO of ThoughtOffice.com and co-developer of ThoughtOffice. "The old adage 'what have you done for me lately' has now become 'what have you created, or what problem have you solved in the last 15 minutes'. Effective business leaders and people who rely on right-brain innovations for their livelihood need more than another cup of java for their inspiration. We believe ThoughtOffice (http://www.thoughtoffice.com/?page_id=5) is one of those possible solutions".
The software suite is described by its main interfaces: The ThoughtOffice IdeaBrowser (http://www.thoughtoffice.com/?page_id=211) is a creative idea-generation system and creative facilitator. Plug in a word, and up pops a screen of associated words, phrases, internet keywords and related images. Each click of a button produces more and more results, each screen migrating further from the original source. A small "History" palette records and remembers your progress to backtrack or address at a later date.
The Session Window (http://www.thoughtoffice.com/?page_id=224) part of the program acts as a visual outliner, or as ThoughtOffice's Product Specialist refers to it as a "Linear Mindmap". In his own words: "I like mindmapping a lot, but often find the only way for me to make sense of one is to have the person who created it clarify it for me" says David Lockman. "What we've tried to do is develop a simple step-by-step Linear Mindmap that provides for images, rich-text, web links and also time and date stamps each entry so you can see how the idea originated, and where it all comes together as a final solution. Each element helps trigger existing references in the users mind, and also generates new and unusual results that may be far outside the normal mode of thinking. To help maintain ownership of the idea, we then added a copyright, name and logo area to the final printout so no one forgets who developed 'that innovation'".
The program is beginning to find acceptance in places as far flung as NASA, Apple, Princeton and Stanford Universities, as well as a number of advertising agencies and technology firms.
Priced from $99, the program runs on Windows 2000 through XP and Macintosh OSX. Program expansion is available with emphasis on a number of different specialty areas as varied as Strategic Planning and Writing for Comedy.
In continued testing, first-time users have proven to develop a unique idea every 52 seconds, and help solve a more significant "problem" within 30 minutes once familiar with the program.
Will ThoughtOffice solve every creative challenge?
"We believe that ThoughtOffice is simply an effective catalyst to stimulate an individual's OWN creative juices. There are plenty of ways people get creative inspirations, from a warm shower to running over "road turtles" at 60 miles an hour. We just hope products like ThoughtOffice can provide a measure of predictability to the process" says Mr. Effinger.
About ThoughtOffice
Based in Portland, Oregon, ThoughtOffice Corporation develops and markets tools that empower individuals and organizations to create rich content and improve productivity through creativity. Founded in 1998, the company produces writing, brainstorming and creativity software, and provides PR (http://301url.com/PR-Secrets) and business services to technology startups and fast-growth companies (http://www.exitpath.com). The company can be reached at http://www.thoughtoffice.com or by calling 360-609-9272.
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