Gift Packaging Provides Personality for the Mom and Pop Retail Shop
It’s the little things that attract customers to the smaller retail shops, even when prices and convenience favor the giant retail centers. Providing unique gift packaging is one way to turn customers on to your store.
ST. LOUIS, MO (PRWEB) December 31, 2005 -- Owning an independent retail shop is a financially demanding venture. It involves investments on products that haven’t yet sold, and probably requires that owners to keep the belt tight more often than they would like. Unfortunately, sometimes that might mean they miss out on the value of a good investment.
Perhaps one of the most valuable and affordable tools that is often overlooked is the retail price tag gun. Budget conscious retailers instead opt for hand-written price labels, assuming they don’t need to or can’t afford to use a tagging gun.
According to Chris Weis, marketing and ecommerce director for Nu-Era, a price tag gun brings added value to small retail shops by allowing staff to price items efficiently, and adding a more professional look the overall product presentation.
“Price tag guns are a lot more affordable than some might think and if a business is putting labels on multiple identical items, a price tag gun pays for itself in the first week, just in the time it saves,” Weis said.
Nu-era specializes in wholesale retail supply from their website www.nu-era.com. According to Weis, they carry a wide variety of retail price tagging guns and labeling guns, as well as all of the accessories that go with them.
Weiss recommends a few ways that retailers can dress up their products and their store with price tags and labels:
- Start with the basics. Label every piece of merchandise with a price tag or label gun. Make it a part of the stocking routine. It is easier and more cost-effective than hand-labeling, and it will really boost the image of the store.
- Consistency is key. Customers feel more comfortable in a store that is easy to navigate and understand. Place retail price labels in the same place every time for similar or identical products. The easier it is for the customer to shop, the more likely the experience is to end with a sale.
- Be creative. Once the basics are established and there is a consistent presentation, have fun with it! Switch it up by labeling different products with different colored price tags and labels. Use brightly colored retail sale price tags to draw attention to specially priced items in the store. There many affordable possibilities for making it in all sorts of stores.
Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.
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