TWay’s Online Auction Future Looks Bright As Online Advertising Continues Its Rapid Growth

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The big players get most of the attention, but huge growth in online advertising should translate into great profitability for smaller sites

TWay, a customer-focused online auction site that does not charge listing fees, may be small compared to the industry’s major players, but the projected rapid growth in online advertising in the coming years should translate into very healthy profitability, according to the company’s founder.

Dean Burnetti, the president of, said smaller auction sites such as should do very well in the coming years as online advertising continues its explosive growth and as consumers tire of the high rates charged by bigger auction sites such as EBay.

“Online classified ads accounted for just 1 percent of all classified advertising in 1999, but that number expanded to 6 percent by 2002,” Burnetti said. “It is somewhere around 10 percent now, and that growth should continue to 2010 and beyond.

“EBay and the other big players get most of the attention as buyers and sellers continue to migrate to the Internet, but smaller sites such as are positioned to benefit just as much or more from that rapid growth.”

The reason, he said, is that EBay and other large players have to invest heavily in order to maintain their growth rates. That kind of growth means higher fees and spottier service, factors that open the field for smaller sites that can focus more easily on more competitive rates and better service.

“When customers get exasperated with higher fees that cut into profitability, we’re waiting with a more reasonable alternative,” Burnetti said.

ABOUT TWAY.COM: moves online buying and selling to the next level with unparalleled flexibility, options and service. It also offers marketing partnership opportunities to savvy entrepreneurs. To learn more, visit the website at


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