Perfumania.com Ranks Best of the Best" in On-Line Discount Fragrance E-Tailing

Fragrance E-tailer Perfumania.com recognized for excellence in many key areas including customer satisfaction.

(PRWEB) February 1, 2005 -- Biz-Rate®, a leading shopping search site recognizes Perfumania.com as one of the very best performing e-tailers in their fifth annual Circle of Excellence Awards". The award recognizes the very best merchants in customer satisfaction, as judged by previous online buyers of those merchants.

Online stores are awarded Circle of Excellence Platinum awards based on performance in seven key areas:    

1.   Overall Satisfaction
2.   Product Selection
3.   Ease of Finding Products
4.   Repurchase Intent
5.   Product Met Expectations
6.   On-time Delivery
7.   Customer Support

To qualify for the award, retailers had to be a BizRate Customer Certified Merchant and represent the top five percent of completed surveys, in terms of volume, from September 1, 2003 to August 31, 2004. Online buyers complete the surveys at the point of sale and after delivery of goods in order to accurately measure the in-store shopping experience and to monitor the stores post-transaction fulfillment performance.

Perfumania.com was initially launched in 1998, and began e-tailing operations in January 1999, and is now a leader in on-line sales of discounted designer fragrances. Perfumania.com from its inception has had a strategy focused on offering customers the highest level of service and the widest selection of leading design perfumes such as Giorgio Armani, Gucci, Estee Lauder, Ralph Lauren, and Chanel.

Unlike many competitive discount fragrance websites, Perfumania.com is one of the few that will only feature fragrances if they actually have the inventory. This, and second day UPS shipping are just some of the reasons they continue to rank high in customer satisfaction, as substantiated by the Biz-Rate Circle of Excellence Award.

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