Sybari Software Names Marcomm Group Agency of Record For Public Relations
Long Island-based integrated marketing agency tapped by one of regions fastest growing technology companies.
Great Neck, NY (PRWEB) February 2, 2005 -– The information workplace is under attack from viruses, spam, and inappropriate content. Industry analysts estimate billions of such threats exist today and the numbers are growing. Sybari Software, one of the top ranked Long Island-based technology companies in the 2004 Deloitte Technology Fast 500, and a global leader in providing antivirus, antispam and content-filtering software, understands the challenge. Sybari also recognizes the importance of communicating the benefits of the company as it expands its reach, which today includes more than 10 million users at 10,000 organizations worldwide. To support its brand building effort, Sybari has chosen Marcomm Group, a Long-Island based integrated marketing company that specializes in the technology industry.
Marcomm Group will support the effort to build the Sybari brand through strategic public relations programs. Marcomm Group will also assist with media skills and sales presentation coaching, message development and media relations. The agency will help to integrate key communication programs, and serve as the lead agency for Sybaris global team of public relations agency partners.
After a competitive process, we selected Marcomm Group to support our public relations effort," commented Marcella Mazzucca, Sybari director of global marketing and media relations. Marcomm Group understands the technology market and has the necessary resources and talent to effectively communicate Sybaris advantages to our worldwide potential customer base."
Commenting on the selection, Bob Lipp, Marcomm Group president, stated, We are pleased to have been selected by Sybari to enhance its worldwide reputation and build the value of the brand name. Sybaris products are among the most important in the software space, since they enable businesses to maximize productivity by protecting critical email, IM and shared documents in the information workplace."
About Sybari
Sybari secures the information workplace with award-winning antivirus, antispam and content-filtering technologies. The companys solutions are used by leading organizations worldwide to protect their email, instant messaging and document sharing enabling them to maximize productivity and profitability and achieve corporate compliance. Sybari delivers its products through a worldwide channel partner network, protecting more than 10 million users across 10,000 organizations. Headquartered in New York, Sybari maintains operations throughout the Americas, Asia, Australia, Europe and the Middle East.
About Marcomm Group
Marcomm Group is a full-service integrated marketing agency that creates advertising, public relations and sales promotion campaigns based on defined marketing strategies. The agency understands the importance of branding, and developing a positioning strategy that recognizes key buying variables and approach/avoidance behavior. Founded in 1987 by Bob Lipp, formerly a Communications teacher at a major university, Marcomm Group stresses the importance of having a plan to grow business based on the simple question: Why would someone be interested in doing business with your company?"
Media Contact
Arthur Germain
Marcomm Group
516-829-0404
agermain@marcommgroup.com
www.marcommgroup.com
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