Xenna Announces Breakthrough in Curl-Relaxing: Gradual Loss of Curl and Frizz Achieved Without Harsh Chemicals
Xenna Corporation recently launched an innovative hair gel and shampoo that dramatically increases styling flexibility. Since it contains no harsh chemicals, Curlaway™ Relaxing Gel releases curl gently and gradually, without breakage. Curlaway is ideal for all hair types, including African-Americans, Hispanics and Caucasians with curly or frizzy hair.
Princton, NJ (PRWEB) February 8, 2005 -- Xenna Corporation recently launched its innovative new hair straightener that dramatically increases styling flexibility by gradually removing unwanted curl and frizz. Since it contains no harsh chemicals, Curlaway™ Relaxing Gel releases curl gently, without breakage. Curlaway is ideal for all hair types, including African-Americans, Hispanics and Caucasians with curly or frizzy hair who want bigger curls or a sleeker, more polished look.
One customer wrote: "I am of mixed African and Portuguese ancestry and have Latina type, but more tightly coiled hair." After using Curlaway, her stylist said: "Oh, look, your hair has come back from the dead. It is a miracle, we performed a miracle! It's very soft." Another remarked, "Curlaway is so natural and yet straightens so nicely. I've used it for four months and my hair is as smooth as silk!"
Curlaway Curl Relaxer was developed to gradually take away curl and stop hair from frizzing. The more Curlaway Gel is applied - either as a leave-in/wash-out treatment, or a daily straightening conditioner - the more hair lets go of unwanted curl, and changes to the loose curls, wavy texture or straight hair desired. The gel's patented formula is safe on skin and leaves hair softer, shinier, and easier to comb and style.
Curlaway Relaxer is safe for all hair types, and is so gentle it can even be used on children's hair. Curlaway also works great for men and those with very short hair. Curlaway may be used on hair that's been previously-straightened, permed or color-treated. Curlaway's gentle ingredients will not harm the scalp or cause any loss of color, breakage or drying. Curlaway is applied to hair for 4 to 9 hours (usually overnight under a plastic cap), then washed out - or it can simply be applied daily as a leave-in styling gel.
Pamela Bissell, Director of Sales for Xenna, describes Curlaway as a "one-step, safe and gentle method for softer, straighter hair. Curlaway is for anyone who wants to style their hair more easily and go for different looks. The results are gradual, however, and for very curly hair, expect to use the products for three months before reaching your 'perfect' hair goal. We tell customers to be patient and they will definitely see their hair straighter, more lustrous and easier to style." Curlaway also eliminates frizziness and knots in hard-to-manage hair, making tight curls easy to comb through.
Curlaway Curl Relaxer will be introduced to stores this fall. It is now available from Luminescence Catalog and online at www.xenna.com, or www.curlaway.com, or by calling Xenna at 1-800-368-6003. The 6 oz. jar of gel and 4 oz. bottle of shampoo are a 1-2 month supply ($29.95). As with all Xenna products, Curlaway is unconditionally money-back guaranteed.
Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails. Xenna manufactures all natural NonyX® Nail Gel, a patented ethanoic acid gel for discolored nails that clears nails by breaking down and exfoliating keratin debris, the source of nail discoloration, CalleX® Dry Heel Ointment, a natural exfoliant and moisturizer for feet and Curlaway™ Curl Relaxer, a low-pH gel for semi-permanent curl relaxation.
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