Top Kosher Website Relaunched in Time for Purim

New York, NY (PRWEB) February 14, 2005

Yossi’s Sweethouse and Bakery, a Brooklyn landmark for the past 10 years has re-launched its online retail store in time for the $3 billion Purim holiday.

“The re-launch is one of a number of major marketing initiatives we are undertaking in order to capitalize on the increasing popularity of online retailing and especially kosher retailing,” says Moshe Shimon, marketing director of Yossi’s Sweethouse. or owner Yossi Eagle.

The kosher market in the U.S. is now worth more than $8.5 billion and growing by around 15% a year with thousands of new food products added annually. Up to 40% of that spending occurs ahead of Purim, the most important festival for gifting in the Jewish calendar, says Shimon.

“We are now using our online store to attract customers worldwide who want to send gifts to family and friends throughout North America.” He said.

Yossi’s has also launched its own Support Our Troops campaign to show support for the thousands of young Jewish men and women who are serving in the U.S. military and fighting for freedom around the world. Yossi customers are contributing towards the cost of sending specially prepared gift baskets to our troops overseas

“At this very special time of the year, it is only fitting to send a message that we all owe an enormous debt to these young men and women and that they are always in our thoughts and prayers,” says Shimon.

For more information contact Moshe Shimon at 718.234.7629

http://www.yossissweethouse.com

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