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All Press Releases for February 14, 2005 Subscribe to this News Feed      
 

Hair Fairies - The Head Lice Helpers Opens Manhattans First Full-Service Head Lice Removal Salon.

Hair Fairies - The Head Lice Helpers opens the first full-service, head lice removal salon in Manhattan

New York, NY (PRWEB) February 14, 2005 -- It's a lousy job, but somebody's got to do it. Hair Fairies - The Head Lice Helpers opened its doors to frantic families in December 2004 and grateful parents from Manhattan to Connecticut have been singing their praises. Located at 1026 Avenue of the Americas, Suite 502 New York, NY, Hair Fairies is quickly gaining praise from parents and kids alike.

For $90.00 an hour, trained Hair Fairies, a cross between a teacher, counselor and nurse, remove the pesky parasites from infested families in a fun, relaxed setting (think Game Boys, loads of toys and books for the kids). Three to four, non-toxic treatments are required and the services are covered by an increasing number of insurance carriers. The facts are daunting. Traditionally, if one child in the family has lice, 80% of the time siblings will contract them, 75% of the time Mom will become infested and 20% of the time dad comes down with a case. "It is important to treat the whole family, not just one family member," says CEO, Maria Botham. Also, there are a lot of misconceptions regarding head lice. We help clear those up and help parents through a very stressful time".

Hair Fairies currently has a head lice removal salon in Beverly Hills, CA and since 1999 has successfully rid over 2,000 families of these pesky parasites. They also sell their products via the internet for frantic parents who cannot make it to their salons. Besides having a full-service head lice removal salon in Manhattan, Hair Fairies also offers the following services:

1.    In-home lice removal
2.    School screenings
3.    Information seminars

Head lice are a very common problem among school-aged children. Based on national statistics, around 12 million people contract head lice annually; thousands of cases are expected in New York in 2005. Though head lice are not dangerous, they are annoying, as most schools have a no nit policy, meaning children cannot come to school with "nits" or lice eggs.

Thank goodness Hair Fairies came to New York", says a thankful parent. I did not know what I was going to do when I found out my daughter had head lice". There are still stigmas associated with having lice, which is why most parents don't want to give their names. Hair Fairies tries to help eliminate those stigmas through education, letting parents and children know that head lice are very common and that having head lice is not associated with a lack of cleanliness. In fact, just the opposite is true, as head lice prefer clean hair.

Hair Fairies has been a trusted name in the head lice removal business since 1999. They have been featured in publications such as PEOPLE MAGAZINE, Los Angeles Magazine, and the Washington Times. Physicians write prescriptions for salon services almost daily and many insurance carriers accept Hair Fairies services as a treatment method for head lice. For more information visit www.hairfairies.com.

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Michelle Wolloff
FULL MIX MARKETING
310-213-4829
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