Cymfony Honored by The Measurement Standard's Third Annual Product of the Year Awards
Cymfony, a leader in media measurement, market research and business intelligence, announced today that The Measurement Standard, the only monthly newsletter entirely devoted to measuring communications effectiveness, has named Dashboard 3.5 as most improved product of the year in 2004.
Watertown, MA (PRWEB) February 23, 2005 -- Cymfony, a leader in media measurement, market research and business intelligence, announced today that The Measurement Standard, the only monthly newsletter entirely devoted to measuring communications effectiveness, has named Dashboard 3.5 as most improved product of the year in 2004. The Dashboard 3.5 includes several breakthrough enhancements including the Executive Brand Report Card that can be uniquely customized for each client by providing all measurement and analysis information needed in one quick summary.
The Cymfony Dashboard is a strategic marketing and communications management application designed for product marketing directors, brand managers and competitive intelligence professionals as well as public relations, corporate communications and marketing executives. The Dashboard offers automated market intelligence, message analysis, visibility metrics and competitive comparisons across thousands of media sources, making it possible for companies to quantify the ROI of their media strategies and allowing marketers to tie communications campaigns to real-time results.
I think that Cymfony listened to its clients and improved its Dashboard product over the last year," said Katie Paine, measurement guru and publisher of The Measurement Standard. With the launch of Dashboard 3.5, Cymfony has put the most important metrics on the landing page so users can easily sign in to see up-to-the-minute trend charts on the most important benchmarks. Additionally, Dashboard 3.5s ability to automatically analyze Internet postings is another new feature with potentially huge applications."
Released in 2004, the Cymfony Dashboard version 3.5 is designed to meet the needs of enterprise executives for fast, flexible measurement systems by providing customized analysis and reports in a user-friendly format. Clients receive actionable business intelligence specific to their industry, products, media campaigns, marketing events and more to help them make faster and smarter business decisions about media strategy, market trends, competitive intelligence, brand management, and corporate reputation management across the globe.
Cymfony is particularly honored by this award, as The Measurement Standard is the recognized source on evaluating and recommending the most effective and value-added media measurement and evaluation programs for communication professionals," said Cymfony CEO Andrew Bernstein. The recognition Cymfony Dashboard has earned furthers our commitment to provide the most comprehensive measurement systems to meet the needs of our clients."
About Cymfony, Inc.
Cymfony is an award-winning media measurement, market research and business intelligence company providing software and services to leading corporations throughout the world. The Cymfony Dashboard series of solutions are used to measure, analyze and manage global brands and understand consumer perception. Cymfony's business intelligence solutions are powered by InfoXtract TM technology, a leading advanced information extraction and analysis engine used by United States government and intelligence agencies.
For more information or to schedule a demonstration of Cymfony Dashboard, contact Cymfony at (617) 673-6000 or visit the web at http://www.cymfony.com
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