Byte Level Research Launches Global By Design"-- The Official Publication of the Next Internet Revolution"
The first publication devoted to the emerging field of Web globalization covers companies such as Amazon, Dell and Starbucks
(PRWEB) February 24, 2005 -- As the world embraces the Internet, companies are embracing Web globalization. With hopes of expanding into markets such as China, Russia, and Brazil, companies are putting their Web sites through a complex process of re-engineering, translation, and cultural adaptation –- a process known as Web globalization.
Amazon and eBay are two of the most visible Web globalization success stories; by 2006, both companies will generate greater revenues from outside the US than from within the US. Yet Web globalization is not simple, nor is it inexpensive.
Enter Global By Design.
For a growing number of companies, Web globalization is no longer a luxury, it is a necessity," said John Yunker, president of Byte Level Research and editor of Global By Design. Emerging markets are pulling companies into the Web globalization waters, but most are still just learning to swim. Global By Design helps companies not only improve their Web sites but sharpen their global strategies."
Global By Design includes case studies, expert interviews, best practices, and the latest vendor news and developments.
Past stories include:
• Secrets of HPs Success: Lessons from a Leading Global Web Site
• World Wide Navigation: Global Gateways That Speak to the World
• (Geo) Location Matters: What You Need to Know About Geolocation
• Spider-Man Takes On The World: Analysis of a Global Movie Web Site
• Coffee Culture in Japan: Starbucks, Coca-Cola, and Liv Tyler
• Companies Going Global: Monster, Starwood, Le Meridien
• Vendor News: Welocalize, TRADOS, Bowne Global, Lingo Systems
Newsletter Details
Global By Design is published monthly and delivered by email to executives in more than a dozen countries. Issues may be purchased individually, although most companies choose annual subscriptions. A one-year subscription costs $575 for a limited users license and $1,250 for an unlimited users license.
To subscribe, please contact Annie Blaise at ablaise@bytelevel.com or visit www.bytelevel.com/globalbydesign.
Free Subscriptions for the Media
Members of the media may request a complimentary subscription to Global By Design. Please contact Annie Blaise at ablaise@bytelevel.com or at 760.317.2001 for more information.
About Byte Level Research
Byte Level Research, headquartered in Escondido, California, is the worlds leading authority on Web and content globalization. Serving many of the worlds leading multinationals and their vendors, Byte Level has pioneered a number of Web globalization best practices. Clients have included Intel, John Deere, TRADOS and Lionbridge.
John Yunker, president of Byte Level, is author of the bestselling book, Beyond Borders: Web Globalization Strategies."
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