AP9 Privacy Matters Cautions Consumers to Put Credit Monitoring and Other Safeguards in Place

AP9 Privacy Matters Offers Protection Against the Increasing Threats of Identity Theft Like Those From the ChoicePoint Security Breach

Stamford, CT (PRWEB) February 27, 2005 -- As concern mounts over the recent theft of personal and financial records from one of the nations biggest information services, members of AP9 Privacy Matters, a leading security membership program offered by Adaptive Marketing LLC, are turning to the program for increased security and peace of mind regarding their identities.

ChoicePoint Inc., a Georgia-based corporation, maintains databases with billions of records about nearly every adult in America, including credit reports and criminal records. The recent illegal transfer of identity data for more than 140,000 private citizens from ChoicePoint databases highlights the need among consumers for secure safeguards of personal information. In response to this latest scandal, a congressional committee is planning to hold hearings on identity theft and information brokers.

The best defense against the growing problem of identity theft is in prevention and quick detection. Fortunately, there are a number of innovative and effective safeguards on the market today. Programs like AP9 Privacy Matters offer a wide range of measures that offer maximum protection against identity theft and other potential hazards.

Program members can log on to their members-only website at DealPass.com for immediate access to a wide range of benefits designed to protect their personal information, credit ratings, assets, physical property and more.

As embers know, there are a variety of steps they can take to protect themselves from identity theft and its consequences, including:

·   Monitoring their credit reports on an ongoing basis to check for any new inquiries, address change requests or newly opened accounts
·   Using document shredders to destroy any paperwork that may contain sensitive information
·   Installing computer software programs to protect personal computers from spyware, hackers, viruses and other Internet threats
·   Employing a reliable firm to search public databases for additional signs of identity theft if even one account has been opened under a stolen name
·   Taking out an identity theft insurance policy to offset the high costs of restoring a stolen identity

About AP9 Privacy Matters
AP9 Privacy Matters is a leading membership security program offered by Adaptive Marketing LLC. Headquartered in Stamford, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at DealPass.com, an online portal for Adaptive Marketing member programs. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs, such as AP9 Privacy Matters (http://www.privacymatters-program.com/).

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