Adventure Entertainment Launches Global Players Brief, a 24/7 News Portal Dedicated to the Out-of-Home and Commercial Real Estate Industries Worldwide

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Global Players Brief to Provide a Hub for News, Useful Links, Articles, and Best-Practices Ideas for Professionals Working in the Converging Place-Based Entertainment, Retail, Hospitality and Other Location-Based Entertainment Industries

Adventure Entertainment announced today that Global Players Brief (http://www.playersbrief.com), the company's 24/7 "always fresh" real estate news service, will conclude its beta testing and go fully operational on March 15. Global Players Brief will initially be provided as a value-added service only to the firm's clients.

"Global Players Brief is intended as a resource hub for professionals working in out-of-home entertainment industries, providing news, useful ideas, and links to other resources," said David Mitchel, publisher, "it's a fascinating time in the real estate industry these days, with everything from town centers, lifestyle retail centers, restaurants, resorts, museums, and all other place-based businesses, each competing for the attention of a very sophisticated, busy consumer. And that consumer has a fixed ever-diminishing amount of free time."

Adventure Entertainment intends Global Players Brief as not only a hub, but a forum as well, for best practices and new ideas in the out-of-home industries. "We well understand that today, there is no shortage of information. However, there is an unbelievable shortage of edited information, summarized and formatted in a way to provide perspective and insights. That's where we're headed with Global Players Brief," said Mitchel.

"We've also seen a great hybridization, if that's a word, in the location-based built environment, " said Don Bredberg, Managing Director of StoneCreek Partners LLC and editor of Global Players Brief, "today we have a fascinating mayhem in progress - we have restaurant companies buying aquariums, entertainment studios experimenting with travel excursion, and retail developers creating wonderful themed retail-entertainment environments. Traditional roles and limitations are gone. Fascinating and attracting guests is more alive than ever."

GlobalPlayersBrief.com is a first on-line publishing venture for Mitchel, but his second publishing business. During the growth control frenzy of the 1980's in California, Mitchel and partners published Southern California Growth Monitor for StoneCreek Partners, a digest of entitlement and growth control laws. StoneCreek Partners ultimated shuttered Growth Monitor to focus on its core real estate advisory business. "We're going to realize the business model for GlobalPlayersBrief as we go, since the core out-of-home news service will be free," said Mitchel, "but we are looking at premium newsletter services, special themed entertainment reports, customized RSS feeds, and some other revenue models for implementation down the road."

Themed retail-entertainment firm Adventure Entertainment Co. provides design, consulting, and multi-media services in support of client projects including retail-entertainment centers, resorts and other hospitality venues, mixed-use developments, and a variety of other location-based entertainment venues. The company prides itself in bringing, "Great Places, Great Moments, and Great Memories" to out-of-home entertainment guests. Since its formation, Adventure Studios has worked with such clients as Paramount Pictures, Universal Studios, Marvel Entertainment, King World Entertainment, Hillwood Development, SHKP Properties, Sumitomo Corporation, the Morongo Indians, The Rouse Company, Simon Properties Group, and Donahue Schriber, among others. Adventure Studios was founded by former Universal Studios executive Don Bredberg in 1999. Adventure Studios LLC is in the process of acquisition by affiliate StoneCreek Partners (http://www.stonecreekllc.com), a deal slated to be completed by year-end.

For more information about GlobalPlayersBrief visit http://www.PlayersBrief.com, or call Amy Giggins at Adventure Entertainment at +1.702.990.3934. For more information about themed entertainment firm Adventure Entertainment isit http://www.AdventureEC.com.

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Amy Giggins
AEC Media
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