Los Angeles, CA (PRWEB) March 7, 2005
World renowned stage and screen star Minnie Driver (http://www.minniedriver.com) is taking to a different stage this summer as she hits the road for a US 2005 tour promoting her album ÂEverything IÂve Got in My PocketÂ.
In preparation for her tour, Los Angeles based Multimediary Entertainment Marketing (http://www.multimediary.com) has been hired to procure promotional partners. Thom King, President of Multimediary, said "We are really honored and excited to be able to work with Minnie Driver on her 2005 Tour. It is an excellent compliment to our other tours and events in that it targets a very hard to hit demographic that the rest of our opportunities can't effectively reach. With a name like Minnie Driver and the amazing drawing power she has, I am sure we will have promotional partners lining up to get involved."
Driver who starred recently in Warner BrothersÂ epic ÂPhantom of the OperaÂ, was also nominated for an Academy Award for her performance in ÂGood Will Hunting,Â DriverÂs other film credits include ÂReturn To Me,Â ÂAn Ideal Husband,Â ÂGrosse Pointe Blank,Â ÂThe Governess,Â ÂGoldeneyeÂ and ÂCircle of Friends.Â
Unlike many actors who have, on a whim, decided to try their hand at music, Driver actually began her professional career as a singer and was writing songs by the age of 15. By the early Â90s, legendary record executive Denny Cordell signed Driver to Island Records in London. During this time Driver was also offered a breakthrough role in the hit film ÂCircle of Friends,Â which resulted in her music career being put on hold. As the success of her acting career continued, so has DriverÂs love and passion for music, as demonstrated on Everything IÂve Got In My Pocket. All but one of the albumÂs songs was penned by Driver, the exception being a cover of Bruce SpringsteenÂs ÂHungry HeartÂ. Springsteen is a leading inspiration for Driver.
Driver takes to the road for a 20-City National Headline tour scheduled to begin July 2005 extending through the end of August. Appealing to the 20 to 30 fashionista urban dwelling hipster demographic which is comprised of tastemakers and influencers of peer groups, DriverÂs tour will target venues holding 500-1500. According to King, "This audience can be reached virtually nowhere else." Based on a recent Multimediary in-house study, this target demographic is projected to spend $165 Billion this year and will spend $8.5 billion on electronics and computer equipment, $30 billion on eating out and $13 billion on clothing.
DriverÂs tour will be supported by her record label, Rounder Records, Multimediary, the tour promoter and artist management through aggressive PR, on-air interviews coupled with promotions and contesting, print and radio.
Multimediary was founded by Thom King in late 2001 after leaving Clear Channel. King has worked with Virgin Records, Capital Records, MCA Records, Warner Brothers, Universal Records, Lions Gate Films and several other major and independent record labels and entertainment production companies as well as Honda Motor Company, British Petroleum, Snapple Beverage, Brown Forman, LifeStyles Condoms, Miller Beer, Red Bull and literally dozens of other consumer brands.
Multimediary provides Corporate Branded Tours, Event Planning, Management and Product Placement, and is probably best known for Bonnie Raitt's Green Highway Tour, which was one of their greatest accomplishments. MultimediaryÂs web site can be found http://www.multimediary.com
Founded in 1970, Rounder Records recently celebrated its 33rd anniversary as America's premier independent label, with over 3,000 albums in its catalog to date, and five imprints, representing a wide variety of folk, roots, rock, blues, and reggae music.
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