Muse Premieres in "The Pitch"

New promotional tool captures business pitch in action.

Los Angeles, CA (PRWEB) March 8, 2005 -- Muse Communications Inc. is proud to announce the premiere of The Pitch, a new web-based promotional tool on the company website. The Pitch offers a look into the Muse new-business win of the Big Headed Boxers account.

The Pitch is a reality-based report of how the team at Muse worked to win the Big Headed Boxers account in the summer of 2004. As pioneers in multicultural advertising, Mr. Muse and his talented staff have used The Pitch as a unique way to demonstrate their creative, strategic and promotional skills.

"Today advertising is in need of a change in perspective," said Muse. "Advertising messages and opportunities are more diversified than ever before, and I think the strategic answers can be found in understanding emerging ethnic customers. The Pitch demonstrated this shift in perspective."

Growing competition and market trends continue to serve as catalysts, strengthening the companys dedication to problem solving. In establishing a new look, a new focus and a new plan, Muse Communications intends to move beyond traditional advertising.

"This is a revolutionary way of communicating," explained Muse Strategic Planner Jabari Hearn. "We want to continue to touch our clients and consumers in creative ways while promoting our new culture -- just as we did 20 years ago."

Muse Communications is rich in cultural intelligence and marketing expertise. The agency prides itself on being able to determine which strategy is best for a particular brand, and provides creative messages and experiences that propel consumers into action.

Muse clients include the U.S. Army, American Honda, Wells Fargo Bank and the MGM MiRAGE Group. Muse Communications heritage of diversity adds a unique dimension to the companys multicultural intelligence. For more information please contact Flower Benjamin at 323-954-1655 ext. 348, or visit the agencys new website at www.museusa.com.
               
Contact:    
Flower Benjamin
323.954.1655 ext. 348

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muse communications promotional tool multicultural advertising advertising marketing promotions ethnic advertising communications cultural communications cultural marketing brands

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