Muse Lands Big Headed Boxers Account
Muse Communications, America's first multicultural marketing communications agency has won the Big Headed Boxers account after a 6-month review, according to Jo Muse, Chairman of Muse.
Los Angeles, CA (PRWEB) March 11, 2005 -- Muse Communications, America's first multicultural marketing communications agency has won the Big Headed Boxers account after a 6-month review, according to Jo Muse, Chairman of Muse.
"The pitch for the Big Headed account was one of our best. In addition to an exciting approach to research, event promotion, and print advertising our recommendations focused on ideas that were in search of the right media opportunities," Mr. Muse said. "In the end I think the client was most excited about our internet solutions and provocative print campaign," he added.
Big Headed Boxers is a high fashion celebrity-driven undergarment manufacturer located in San Diego, CA. The most recent ad campaign was a national print effort in men's publications like Maxim, Penthouse and Playboy. In a provocative marketing twist Muse says the new business process from the first client meeting until the actual winning presentation and award of the business was video taped and is being shopped in Hollywood as a possible reality show, called "The Pitch."
Muse has a heritage of multicultural intelligence and offers clients keen marketing insights that move consumers to action, no matter their ethnicity, culture or language. Muse clients include the U.S. Army, American Honda, Wells Fargo Bank and the MGM MIRAGE. For more information please contact Flower Benjamin at 323-954-1655 ext. 348, or visit the agency's new website at www.museusa.com.
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