"Pope Hat Chip" Auction Reaches 25,000 Viewers - Imposter Chip Also Appears on eBay

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The Doritos® corn chip that some say resembles the Pope�s Mitre hat has reached the 25,000 viewer mark on auction site eBay.

The Doritos® corn chip that some say resembles the Pope’s Mitre hat has reached the 25,000 viewer mark on auction site eBay. The chip, listed last weekend by The Chadwick family of Salem, Mass. has had quite the publicity campaign which includes the chip’s own website (http://www.PopeHatChip.com), a webcam and now a theme song. A parody of the theme from "The Love Boat," the song is available for download at the chip’s website. The webcam has been put up to assure bidders that the chip is being kept safe and secure during the remaining hours of the auction.

Why all the bother for a single Doritos chip? "We’re having some fun with this, for sure," said family spokesperson, Rich Chadwick. "The Pope’s health is improving and Easter week is here – why not share this with the world?" Chadwick, 37, owner of an audio/video production company in the Boston area, MultiMediaPros found the chip while watching TV with his family last Saturday evening.

In what appears to be a frenzy of chip auction fever, a copy-cat chip has appeared on eBay from Canada. The second chip seems to have been broken to match the shape of the Chadwick’s chip and has yet to receive any bids. As of Tuesday morning the bid for the "original" chip was up to over $850. The auction ends tonight at 9:15 pm eastern time.

Link to the eBay auction page: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=5565234667

Link to the Chip’s website: http://PopeHatChip.com/

Contact:

Rich Chadwick

MultiMediaPros

978-740-3922, x201 (after hours: x251)

rich@MultiMediaPros.com

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Rich Chadwick
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