California Rice Oil Company is #1 As An "All Natural Trans Fat Free Alternative"

Thousands of culinary chefs, foodservice professionals and health conscious consumers are switching to rice bran oil to avoid the harmful effects of trans fats and to lower cholesterol.

San Francisco, CA (PRWEB) April 1, 2005 -- California Rice Oil Company's rice bran oil is the smartest, healthy alternative to replace hydrogenated oils containing Trans Fats. Healthier, better tasting food and a long fry life is what professional chefs are saying. Rice Bran Oil is 100% natural, NO GMO, No preservatives, hypoallergenic and Kosher certified. This unique oil's 490 degree smoke point and high levels of antioxidants provides long fryer life and product shelf life. Additionally, the light viscosity results in less absorption, reduced calories and noticeably better tasting food.

Rice bran oil has been a popular cooking oil in Asian countries for decades, where there is measurably lower levels of cancer, diabetes, obesity and heart disease than in the United States. Studies show all of these conditions are promoted from the use of hydrogenated oils containing trans fatty acids that are so predominantly used in the U.S.A. Many studies have also shown the unique cholesterol lowering ability as well as many other health benefits from the use of rice bran oil.

Frank DeSimone from Paradise Hamburgers, Tiburon, CA states "I am proud to be a part of the cutting edge of possible health benefits, especially for the kids. Changing from my regular shortening to rice oil was easy and the right thing to do." Restaurants changing over to California Rice Bran Oil have given Tiburon, a San Francisco Bay Area community, the right to claim they are Americas First Trans Fat Free City". Restaurants and institutions are reaping the health, culinary and economic benefits of switching to rice bran oil.

Rice bran oil is a product whose time has come, not one more seed or new farmland has been created to bring you this healthy new oil and thats sustainable agriculture.

California Rice Oil Company is headquartered in Novato, CA and is the largest importer and marketer of rice bran oil in the United States. The company was formed in 1999 to provide research information and to market rice bran oil as a solution to hydrogenated oils containing trans fats for the benefit of consumers, foodservice and industry.

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