SEO Certification - Where Can Webmasters Gain Proper SEO Training and Search Engine Skills Certification

Well known search engine industry educators Robin Nobles and John Alexander recently addressed the questions surrounding the issue of SEO certification training. As Co-directors of the new localized Search Engine Academy which will be taking search engine skills training into localized business communities across the country the following address was recently made in an interview with Nobles and Alexander.

Toronto, (PRWEB) April 12, 2005 -- John Alexander was asked, "What are the issues surrounding SEO certification and where can Webmasters go to gain proper SEO training and a search engine certification of skills that mean something?"

Alexander answered, "When you think about the term of 'SEO certification'there are still people that think of it as simply a buzz word. What does it mean to be certified in search engine optimization skills?"

Alexander continued, "I've heard some people say that there really is no industry standard set for SEO certification, and that is where I have to share a couple of important points."

John Alexander then explained, "To be certified in a specific skill like 'search engine marketing' means that someone has had to have completed a "course of study" or training. Once completing a course, they need to be examined and they need to be found competent that they understand and they have retained the skills they have learned. I'd like to also point out that a 'course of study' should not just be any course of study, but it must come under the auspices of a recognized educational authority. With that, I would like to turn this conversation over to my partner in business, Robin Nobles. She is the very first person to ever develop a search engine training course to be both accepted and approved by the US educational system."

Robin Nobles was asked her thoughts about SEO certification training. In response she explained, "There are many companies today that are offering courses of study in SEO or search engine marketing. However, there are a couple of considerations that I think are important to point out."

"Anyone can hang a sign on their virtual door stating that they're offering 'certification' in search engine optimization. But what does that mean? Who is backing the certification?

"Because our courses are backed by the United States educational system, all of our material, exams, and the education program itself has to be approved by the University. Our courses can even be taken for University CEUs. Our certification means something. We have a governing body looking
over our shoulder.

"We have worked hard to ensure our students learn solid skills, and we expect that our SEO certification program will continue to be of high interest in the future and more important than ever, as business owners are seeking qualified talent.

Robin Nobles made her next point well when she stated, "Another question we feel students should ask is how the training firm they choose to learn from, is actually ranking in a competitive marketplace?"

This is essential because if a training organization cannot rank well for their own business, what is the value of their teaching methodologies, if they cannot demonstrate by example.

In closing the interview, Nobles offered the following points to consider when looking where to gain SEO training and SEO certification of skills:

1. Choose a training course or a training organization that is already recognized and backed by an official educational authority.

2. Choose a training course based on some due diligence with other graduates. If they are benefiting from the course they studied and are happy with their results, chances are you will be too.

3. Choose a training course where they lead by example and are easily found for highly competitive terms.

We predict that true "SEO certification" and re-certification will become much more important in the very near future.

Robin Nobles and John Alexander operate live SEO certification training through http://www.searchengineworkshops.com in various locations around the globe. They also educate students through http://www.onlinewebtraining.com and will soon be reaching out to local communities with their new localized http://www.SearchEngineAcademy.com. All online courses and live workshops are recognized and approved by the US educational system. Students attending any of the training programs can choose to earn university CEU (continuing education units).

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