Zensah Named Official Base Layer of Florida Coast to Coast Adventure Race

Innovative Base Layer keeps Adventure Racers cool, light, dry and comfortable over rugged terrain

Miami, FL (PRWEB) April 20, 2005 -- Zensah Performance Apparel (www.zensah.com) the originator of seamless performance apparel, was named the official base layer of the Florida Coast to Coast (Florida C2C) Adventure Race. The need for efficient base layers takes on great importance when adventure racers go for days with out sleep in rugged terrain. Racers need a versatile base layer which can endure multiple environments, and elements.

As a racer myself I understood the immediate value which Zensah Performance Apparel provides, and I was impressed with the technical aspects and comfort of the Zensah base layer," says Elias Jimenez, Director of Florida C2C. The seamless compression shirts, and anti-bacterial fibers are ideal for adventure racers," says Ryan Oliver Director of Marketing. Adventure racers need functional gear which they can depend on. Our base layers will eliminate chafing, and provide extra comfort giving competitors an edge. The silver ions embedded in Zensah Fabric help regulate body temperature keeping racers cool when its hot and preserving body warmth when the temperature drops. We are thrilled that Florida C2C has recognized our technology."

The Florida Coast to Coast Adventure Race will be held on Memorial Day weekend, May 27-30, 2005. The race will start in the Sarasota area and culminate somewhere in the Florida Keys. The 3-day adventure race will cover over 300 miles with the top five elite teams vying for a $15,000 cash purse

About Zensah Performance Apparel : Zensah Performance Apparel, the originator of seamless compression apparel, is dedicated to developing technical performance apparel and sportswear. For more information please visit www.zensah.com
    
About Adventurous Concepts: Floridas longest running organization dedicated to creating, producing, and marketing adventure races in the state of Florida. More information about the Florida Coast to Coast Adventure Race may be found at www.AdventurousConcepts.com.

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