Can You Explain Your Business?

Think it rare that business owners, government workers or agencies have difficulty explaining their business, work or purpose? Think again!

(PRWEB) April 29, 2005 -- Can you explain your business to others? If not, redefine your mission and vision statements says leadership trainer Stan Hakes.

Think it rare that business owners, government workers, or agencies have difficulty explaining their business, work, or purpose? Think again!

"Mission and vision statements are a critical part of leadership training" says Stan Hakes, President of Illuminative Concepts in southern California, "and a major component of a business management system. It is essential for a single proprietor, small business or government agency - all need to understand, define or perhaps update their mission and vision statements."

"One client I worked with said she felt scattered explaining her business to people" Hakes said. "After writing her mission and vision statements she began to focus; she dropped six or seven previously used statements on her business and narrowed them to three or four key areas that fit together."

The significance plays out in Fortune 500 companies as well. A Wall Street Journal article reported ona study conducted by Stanford University which showed 18 visionary companies who used mission and vision statements as the basis for their goals and objectives outperformed a control group of companies by a factor of six to one, based on earnings.

A survey referenced in Jay Levinson's "Guerrilla Marketing" shows the number one reason for any venture's failure is not competition, the trade, recession, a failure of creativity or a shortage of ideas. It's the leader, the honcho, the chief, the top banana. A whopping 63% report that top management at their companies do not have a clear strategic vision.

"Mission and vision statements help you and others to clearly see where you want to take your business or product and lay the foundation for strategic actions that can turn your business or product ideas and dreams into reality" says Don Midgett, author of "Mission and Vision Statements: Your Path To A Successful Business Future."

About Mission and Vision Statements:
Mission and Vision Statements: Your Path To A Successful Business Future, a workshop and seminar in one easy to use e-book, available for $49.97 in pdf format at www.missionvisionstatement.com

About the GenesisGroup:
For twenty years the GenesisGroup has provided guidance and training to businesses and leaders representing all types of industries. For more information, visit www.missionvisionstatement.com.

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