Know Your Shape, Show Your Shape

Plus Size Style Expert Helps Figure out your Figure so you can Ride Your Curves, Not Hide Your Curves…

(PRWEB) May 1, 2005 -- Catherine Schuller, National Media Spokesperson for many plus size brands, is continuing her 2005 ‘Know Your Shape, Show Your Shape’ campaign tour. As a frequent guest on local TV morning shows, women’s expos and conventions across the United States, she features the latest looks from many different resources currently showing the hottest seasonal trends for the full figured femme. Her unique twist is that she applies her customer-friendly system Shape Shopping with Figure&Fit™ to help women discover what their figure types are and how those dimensions look best when paired with the proper garments that fit and flatter. “It’s not you, it’s the clothes,” Schuller tells customers. “Shopping is a process of elimination, finding those things on the rack that we like and that like us back.” Her simple system uses differentials and allows customers to easily find their shape and then be told, item by item from head to toe, how to put looks together that emphasize their positive attributes and diminish and streamline the overall silhouette. Her popular Shapeovers™ program (makeovers based on shape), has become a highly acclaimed, crowd pleasing segment wherever she goes. Viewers are shown how to figure out their figure, then recognize the looks that are the most figure flattering for their individual silhouette. “I encourage everyone to “ride their curves, not hide their curves.” The philosophy is simple: If the curve goes out(Waist Not) and is rounded (as in a tummy) you want to skim and taper over it, if the curve goes in(Waist) as in a waist or a hip curve you want to hug and shape or drape it. With so much choice out there today for the plus size woman, often she is baffled by what is going to look best on her. It isn’t enough to just be able to “button and buy it” – there are many other factors which play into the garments working together to achieve proper scale, balance and proportion.

Using the Shape Shopping philosophy, Catherine creates fashion TV segments using models with the Waist and Waist Not differentiation. With examples of four to six outfits that show how women can put together outfits that truly complement their curves, the different figure types are flattered both horizontally and vertically. Once a customer can identify what they are and learn to look for garments that are constructed to work with their unique figure characteristics, Shape Shopping becomes individualized, more concentrated, focused and fun. Imagine being able to use these principles and apply them to the shopping experience and recognize what is going to look best on you, even before you try it on. It alleviates frustration, anxiety and that dreaded dressing room demon who is out to tell you “nothing looks good.” Catherine has become the Fashion Fairy Godmother who helps women find their true matches – harmonizing style and figure type, achieving a good, better, best choice recognition scenario. Clothing is a matter of self-expression and it needs to work with your lifestyle, budget and your body type. It can be done, and once the segment is finished, viewers are much more aware of how to use the trends out there to truly complement not cover up their figures.

Catherine’s mantra : Cling, cinch and hide and you just look wide;
Skim, hug or drape and you show your shape!

It’s a limerick that viewers love to recite and take to their stores and closets.

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