Broadlook Technologies Releases Desktop News Search Tool

Pulse changes the way you receive critical industry news, placing it directly on your desktop.

Milwaukee, WI (PRWEB) June 12, 2005 -- Broadlook Technologies announces the release of Pulse, a news search tool. Broadlook Technologies specializes in delivering real-time Internet prospecting and customer relationship support applications for sales, marketing, and recruiting professionals.

Pulse is a desktop news search tool that delivers a continuous stream of news articles from thousands of Internet sources. Users create custom searches that precisely target relative news on an ongoing basis or per an immediate need. A Keep me Informed" feature provides continuous updates on those searches throughout the day. Results include articles from newspapers, newswires, press releases, trade journals, and blogs all encapsulated in an intuitive interface. Users can send articles of their choosing to prospects and customers to enhance a relationship or extract the contact information from an article and store it in a database.

"The ability to take action immediately to breaking news and events is paramount to sales professionals that want to establish and maintain productive business relationships. We have talked extensively with our customers and it is clear that web-based news aggregation systems are not working," said Donato Diorio, Founder and CEO, Broadlook Technologies. "The process followed to utilize web-based news aggregators and email-based news alerts are disruptive to the workflow of the productive sales professional.

Pulse is designed from the ground up" for the sales professional to not only find real-time and relevant news, but to enable them to seamlessly integrate the usage, storage and dissemination of current news content into their daily communications with prospects and customers.

About Broadlook Technologies
Broadlook Technologies is a privately held company located in Pewaukee, WI. Broadlook specializes in automating marketing, prospecting and sales processes through delivering real-time decision support and relationship support applications. Broadlook Technologies is empowering responsible professionals to find, aggregate, and provide information to then analyze and acquire knowledge about industries, companies and contacts in real-time.

Broadlooks application suite is a set of powerful integrated applications designed to harness the Internet as a real-time information source for marketing and sales intelligence. The Broadlook products seamlessly transfer company and contact information to over 100 customer relationship management (CRM), applicant tracking, and contact management systems.

Please visit Broadlook Technologies at http://www.broadlook.com/prod/pulse/ to view a narrated demo of Pulse.

Public Relations Contact:
Andrew Stiles, Director of Strategic Business Development
astiles@broadlook.com
262-754-8080

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