SportingGoods.com Takes the Stress out of Shopping for All Sporting Goods Products Online

Sports enthusiasts are enjoying the ease and convenience of shopping for sporting goods products and apparel at SportingGoods.com, a new Sporting Goods internet mall. Through an exclusive concept of the Advanced Shopping Network, customers have the ability to shop in the specific department of their sport in a variety of Top Sporting Goods stores without having to do separate internet searches or having to leave the SportingGoods.com mall.

(PRWEB) June 18, 2005 -- SportingGoods.com believes that shopping on the internet should not be difficult. The site offers a new ‘mall within a mall concept that gives shoppers the ability to easily enter and explore the specific departments of the top Sporting Goods stores in the sport they have an interest.

That could sound complicated, but on entering the SportingGoods.com site, it becomes quickly evident how simple the site is to navigate. Shoppers pick from any of over 60 product categories, from Archery to Yoga, and they are then taken to a separate ‘mall where they can enter a variety of top Sporting Goods stores in the specific sports category they have chosen. Shoppers are then able to easily navigate from store to store in that category.

Another benefit SportingGoods.com offers its customers is a complimentary Members Club where they will receive email notification of timely sales events and specials in the sports they have an interest. President, Larry Moses, stated We know that our customers are busy and are already ‘over-marketed by internet offers. Because of that, we are very careful to send communications that are specific to the sports they have designated. If they are interested in ‘Golf and ‘Baseball, Golf and Baseball special offers and discounts are the only notifications they will receive from us. In addition, we place the offer in the subject line so that our customers can quickly delete those they have no interest in."

Its not just those who are new to shopping online who are enjoying the ease of use at SportingGoods.com. Seasoned internet shoppers are enjoying it as well, which is why the site is quickly becoming a favorite among all sports enthusiasts.

Consumers can access the site at http://www.sportinggoods.com. Sporting goods or sports specialty stores are also invited to apply to be a part of this mall by contacting SportingGoods.com through the website.

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