The Airbrush Tan Gets Canned: Introducing Bronze Velvet

Improving upon an airbrush tanning technique pioneered in Hollywood's high-end salons, EnhanceMe Skin Care has unveiled an innovative product: an affordable at-home aerosol sunless tanning spray that goes on like velvet --Bronze Velvet.

Farmington, MI (PRWEB) July 6, 2005 -- Improving upon an airbrush tanning technique pioneered in Hollywood's high-end salons, EnhanceMe Skin Care has unveiled an innovative product: an affordable at-home aerosol sunless tanning spray that goes on like velvet -- Bronze Velvet.

"This product is the first of its kind," says EnhanceMe CEO Cynthia House. "You get the instant glow of a beautiful airbrush tan, but we've made it portable and affordable."

Applied in the privacy of your own home, the fine aerosol mist ensures perfectly even application with no rubbing or blending required. It's no secret that a great-looking tan gives the illusion of a thinner, more toned physique and makes skin imperfections less noticeable. But how you get that "healthy glow" has everything to do with whether it's really "healthy" or not.

"Exposing the skin to harmful UV rays just doesn't make sense for the woman who wants to keep her skin looking radiant for many years to come," says House.

Skin cancer, lines, wrinkles, hyper-pigmentation, loss of firmness--all of these can be attributed to damage caused by the sun. The good news is that DHA, the active ingredient in Bronze Velvet, actually boosts the skin's ability to defend itself.

While DHA, a natural derivative of sugar cane, provides modest protection against the sun's ultraviolet-B (UVB) radiation--possibly an SPF 2 or 3--a recent study showed that the brown color produced on the skin from DHA may provide significant protection from ultraviolet-A (UVA) rays. UVA has a longer wavelength than UVB, penetrating deeper into the skin to cause damage to its elastic fibers.

"Of course, wearing sunscreen with SPF 15 or higher is still absolutely imperative," explains House. "It's just nice to know that Bronze Velvet doesn't just look good, it does some good, too".

Bronze Velvet is available online at www.beautifulnewyouskin.com. EnhanceMe is an anti-aging skin care line featuring physician-quality products containing the most advanced, bioactive ingredients on the market to help reverse the signs of aging.

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