Headline: This part of the PR is to grab your attention. BS type words like "Free" and "New" usually work best.

Summary: This is the part of the PR that is used to keep you reading about the supposedly "Free" or "New" stuff or service. Next comes the important Who, Why, What, Where, When and How stuff. It doesn't really matter what you put in these sections, as long as you have them and they're in the right order.

This is the "Who" section:
Ft. Lauderdale, FL - (PRWEB) July 10, 2005 - Golf professional and author Bob Miller (www.bobmillerwrites.com). Bob Miller has traveled the world over as a golf instructor and golf ambassador and worked as the golf professional on Holland Americas ms Westerdam. Bob served as a pilot in Vietnam in 1969. He was awarded the Distinguished Flying Cross and the Air Medal. He challenged Richard Shelby for a seat in the U.S. Senate in 1992. He authored: An Angel Named Zabar (Hats Off 2005), Taciturn (Publish America 2004), Toto Coelo (Hats Off 2004), You Have My Word On It (Vanquish Publications 1994), Conversations With God (Vanquish Publications 1992), The Newbe (High String, 1974). He has two 5-star music CDs and produced the television show, The Late Show (BLAB 2001).

This is the "Why" section:
Because: Bob likes people; Bob wants to help authors; Bob has the time to help others; Bob enjoys seeing others get ahead; God told Bob to do this, or if it wasnt God, it was somebody with a good heart and sounded like God; Bob is too old to do anything else; Bobs horoscope said he should be more philanthropic; everything Bob touches turns to gold, so naturally touch, touch, touch; Bobs mom told him to be a good boy; even though Bob is a redneck, he gets along with Yankees.

This is the What" section:
Bob is providing free promotion for authors from Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Caroline, North Dakota, Ohio, Okalahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, NOT Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, Alberta.

This is the Where" section:
Bob is providing this free promotion on his website.

This is the When" section:
Yesterday, a month ago, now, later tonight, tomorrow, next week, after your oldest graduates from med school

This is the How" section:
Go online and type in your browsers search box http://www.bobmillerwrites.com. When you get to the website, follow the instructions as soon as they are posted.

This is the "End" sign:

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