Corporate Blogology 101: Who's Doing It & How To Get Started
Samantha Rufo to lead a Blogology 101 session for Midwest Ski Area Association Members in Wisconsin 8/8/05.
(PRWEB) August 2, 2005 -- The Internet revolution is responsible for two of the dumbest names in business. The first is the "Web." The next is the "blog." Most people have heard about blogs (short for Web logs). There are millions of them - with significant marketing, social, political and cultural merit.
Blogs offer a new way to communicate with customers. Thats not only more personal, but easier and less costly than ANY other marketing method.
On Monday, August 8, 2005 from 8:30am-10:00am, Samantha Rufo, President of nxtConcepts, Ltd will present an eye opening morning session that will give a brief introduction to blog's and how they can launch your organization ahead of the competition! The presentation is part of the Midwest Ski Areas Association (MSAA) Summer Trade Show, being held at the Olympia Resort & Conference Center, in Wisconsin.
Who Should Attend
MSAA Area owners, operators, and managers. This program is especially relevant for individuals who have positions with responsibilities such as strategic planning, marketing, sales, advertising, promotion, brand building, and media relations.
Why Attend
This Blogology 101 Program will provide you and your team with applicable, immediately usable marketing skills, including:
- What a Blog Is Not and What It Is (Whats with all the jargon anyway?)
- Whos Doing It and How Big of a Thing It Is
- Case Study: The Negative Blog Storm that Ruined a Companys Reputation
- Why This Type of Website Will Make a Positive Impact on Your Business
- What Makes One Successful?
- Concerns (Time, Content, Feedback, Legal)
- Getting Started
- How you can use a blog (events, press info, photos, ski reporting)
- What to write about
- How often to write
- Monitoring
- Resources
When finished, you will:
- Have a solid understanding of what a blog is and how it works.
- Know how a blog differentiates you from your competitors.
- See why customers like them so much & why you shouldnt ignore them.
- Understand how to create, keep, and support a successful blog effort.
- Learn from interactive discussions, case studies, and other resources.
a Columbus-based marketing, strategy and communications firm that builds solutions to make companies more profitable.
Samantha Rufo is president of nxtConcepts, Ltd. (www.nxtConcepts.com or www.myMarketingGuide.com). The company provides both Guided and Do-It-yourself Intelligent Marketing to small business owners and entrepreneurs. Including strategic planning, marketing management, technology training and a webmaster-on-call service. She can be reached at 888-215-0820.
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