Pay For Performance Product Placement Proves Popular with Brands
JB Carlson turns product placement into actual sales on a pay-for-performance basis.
(PRWEB) August 15, 2005 -- It's the biggest thing coming to TV, and you don't even know about it. “This is an opportunity that turns product placement and TV impressions into actual sales on a pay for performance basis,” said Company CEO, JB Carlson. The JB Carlson Corporation produces alternative programming with a proven formula that turns TV impressions into viewer interactions online. It then sends the viewers to make purchases at brick-and-mortar stores, while tracking the entire process.
“The JB Carlson Corporation is using a formula that, in one case, has earned an astonishing 22% conversion-to-transaction success rate,” Mr. Carlson said. He also added that, “it promises to be a huge ratings success.”
Those numbers and the fact that purchase intention impact is far greater for than any other product placement or ads have enabled Carlson to secure participation from brands, he said. In fact, The JB Carlson Corporation has already sold half of its placement inventory and looks forward to receiving commitments on the remaining portion within the next 3-4 months.
The biggest predicament product placement faces is that there are a dozen measurement techniques. “That is one of the biggest problems we solve,” Mr. Carlson states. “We really don’t have a measurement issue because we induce an actual sale and track the entire process.”
Carlson never receives a flat payment for unclear results. Instead, it is earns revenue on a pay for performance basis. “We want to deliver quantitative results,” Mr. Carlson said. “The risk involved for unclear results is all eliminated and can even be used to manage risk where ratings did not meet expectations. If we don’t deliver, you don’t pay.”
Carlson says that this concept can work well with multiple TV formats but that they chose to create something organically while integrating with other shows.
For more information, contact:
Kevin League
Director of Public Relations
The JB Carlson Corporation
317.735.0000 x8518
http://www.jbcarlsoncorp.com
Public Relations Department
The JB Carlson Corporation
317.735.0000 x8505
http://www.jbcarlsoncorp.com
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