Blending International Synergies: The Merging of Cultures and Engineering

Advantage PressurePro LLC., recently ranked the 6th fastest growing company in the Greater Kansas City area is the fulcrum between two development and manufacturing companies, Hangsheng Electronics of Shenzhen, China, a leader in the Chinese Auto Aftermarket and Lectronix Inc. of Lansing, MI, a leading US electronics development and manufacturing company. Advantage PressurePro has for years been a pioneer in the Tire Pressure Monitoring world and is now orchestrating an international cooperative design, development and manufacturing effort with surprising results.

Harrisonville, MO (PRWEB) August 22, 2005 -- Ever try to operate a remote control car through an obstacle course ... from 8000 miles away? That;s the difficulty in setting up development between our partnering firms in China and the U.S.    

Managing joint development, manufacturing and marketing initiatives between companies is at best difficult. Add in different cultures, languages, educations, and backgrounds and the challenge is huge. Achieving consensus and cooperation while holding jealousy, envy and suspicion at bay is the real challenge to success that we are meeting.

Blending the synergies of culturally different companies, separated by a vast distance is a balancing act of huge proportion and we believe it;s the single most difficult element in succeeding on an international development front.    

Advantage PressurePro LLC., recently ranked the 6th fastest growing company in the Greater Kansas City area is the fulcrum between two development and manufacturing companies, Hangsheng Electronics of Shenzhen, China, a leader in the Chinese Auto Aftermarket and Lectronix Inc. of Lansing, MI, a leading US electronics development and manufacturing company.

Normally, development and manufacturing efforts are conducted in a parallel manner, with each entity responsible for their own innovative technology niches, the traditional "stovepipe" relationship. This is where Advantage's story takes a much different approach. Advantage PressurePro has for years been a pioneer in the Tire Pressure Monitoring world and is now orchestrating an international cooperative design, development and manufacturing effort with surprising results. This blending of synergies has resulted in the bridging of technological and cultural differences into a cohesive, focused and highly successful force.    

Phillip Zaroor, President and CEO of Advantage PressurePro has successfully created a joint development and manufacturing program which has become an open and sharing relationship, resulting in the maximization of leading edge hardware and software technologies across the globe. Advantage PressurePro, in concert with their partners Hangsheng and Lectronix, have successfully coordinated efforts into a synchronized full cycle development program. Concurrent technological innovations are co-developed, taking advantage of highly skilled and creative engineers from both sides of the ocean. Cultural nuances have been overcome through "virtual" business meetings as well as trips back and forth to maintain strong communication ties. Manufacturing and supply agreements allow both Hangsheng and Lectronix to benefit from this combined strategy.

In todays global economy, this story presents a unique difference. Advantage PressurePro is a small company in Missouri, without the benefit of a big budget or name. PressurePro has worked with their partners to develop greater creativity and innovation for the full line of PressurePro products. "The challenge has been to get all parties to agree on roles, responsibilities, coordination, production, testing and delivery of a finished product," says Mr. Zaroor, "Overcoming language differences, culture and the time differentials add to the challenge, but the real quest is to gain cooperation between the two culturally different groups and keep jealousy and envy out of the mix."

Perhaps the most significant challenge for Advantage PressurePro is mentoring their partners in China in the arena of global business and marketing. Hangsheng is truly a leader in the Chinese automotive market, owning the largest share of sales of radios, DVDs, CDs and GPS to the auto manufacturers in China. They are however, like a lot of Chinese firms, newly emerging in the global markets. "We have an excellent relationship with Hangsheng, who has been most receptive to our marketing strategies," Mr. Zaroor adds, "We all share a mutual vision, work to be the worlds leader in the TPMS market."

Advantage PressurePro is currently supplying PressurePro TPMS Tire Pressure Monitoring Systems, through Hangsheng Electronics, to the Chinese auto market. In turn, Hangsheng, in conjunction with Lectronix, is creating additional products for integration into the automotive, trucking, RV, Industrial and Motorcycle after markets as well as the OEM sectors. PressurePro TPMS is currently the leader in the TPMS aftermarket and is marketed through their distribution network to 22 countries in addition to the US and China.

For more information visit their website: www.advantagepressurepro.com or contact:

Joseph Haddy
Director of Marketing
Advantage PressurePro
205 West Wall Street
Harrisonville, MO 64701
Phone: 816-887-3505
Fax: 816-887-3705

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