Transforming OOH Industry With Ticketing Kiosks; Small Company Leverages Big Trend in Place-Based Media

As corporate brand marketers and advertising buyers continue to focus on out-of-Home channels and place-based media applications, WalkUp Systems, a Seal Beach, California company that specializes in portable box-offices and e-ticketing solutions for major consumer shows is creating more than just buzz.

For Immediate Release

August 19, 2005-Westport CT – As corporate brand marketers and advertising buyers continue to focus on Out-of-Home channels and place-based media applications, a Seal Beach, CA company that specializes in portable box-offices and e-ticketing solutions for major consumer shows is creating more than just buzz.

In 1998, WalkUp Systems LLC , was a VC-backed, technology company with a niche service providing on-site box office and e-ticketing systems for large audience events and consumer shows; a marketplace that has traditionally been dependent on antiquated ticketing systems and cash-only box offices. Six years later, the company has attracted significant attention from a wide group of marketers and Out-of-Home specialists that have become more granular in their efforts to leverage captive, demographically-zoned consumer audiences. To meet that demand, WalkUp re-designed the transaction-based kiosks, and out-sized the platforms with a combination of place-based media applications, incorporating large plasma video screens and billboard signage to complement the already-existing ticket-back advertising components.

For 21st century brand marketers that are determined to find alternative platforms that deliver the holy grail" that leads to awareness, value and ROI opportunities, WalkUp is unique. According to Kevin Faciane, the companys co-founder and Chief Operating Officer, Because we provide point-of-entry ticketing, our platforms are, de facto, the absolute first-point-of-contact for demographically-zoned, large audiences. With entertaining content, people standing in line have no choice but to become captive to the screens, and the impression time can extend for a number of minutes. The ticket back advertising component connects the tag line to the bottom line, as advertisers can use them for a wide variety of strategies and track the results. Depending on the show, we can even facilitate onsite sampling and canvassing." Faciane added, "When combining all of the advertising applications, WalkUps platform can deliver a tri-fecta solution for anyone that wants to execute a true, fully-integrated campaign."

Noted the producer of one of the largest annual consumer shows held in New York City, Running a ten-day show in an off-site" venue with dozens of exhibitors, sponsors, and well over one million people attending is a complex undertaking, and managing on-site ticket sales is just one of many moving parts. From our perspective, the platform arms us with a double-edged sword" for what used to be a year-to-year battle. The box office in-a-box technology" supports all of our needs with respect to ticket sale management and traffic control, and the built-in advertising modules appeal to both exhibitors and third-party sponsors. Equally important, those standing on queues to purchase tickets remain entertained and enjoy a premium level of service. Its a win-win for everyone."

During the past few years, the company has established a significant footprint in several consumer show marketplaces, and has processed millions of ticket purchases. According to Faciane, Weve invested several years developing relationships with show managers across the country; now we are receiving unsolicited requests every week from a cross section of groups that include consumer and trade show producers that need a modern day, cost-effective solution for managing large scale events, to venue operators that want permanent installations and the ability to sell a wide menu of ticket offerings. Were even fielding calls from advertisers and media agencies that want to know about upcoming placement opportunities. "

For the upcoming season, Faciane has plans to support several dozen major events in both the United States and Canada, including a particular focus on supporting producers of the major Consumer Auto Show circuit, which draws over ten million visitors in two dozens cities every year.

For Additional Information:
JLC Group
203.255.0034
or visit http://www.iWalkUp.com

# # #