Award Winning 118 Directory Enquiries: Marketing Campaign of the Year 2005 Winner is Announced

This year's prestigious 118 Awards were held at The Lowry Hotel, Manchester City Centre. Hosted by the very funny Gina Yashere the best directory enquiries services in the world have been rightly rewarded. This year's Award entrants were treated to a champagne reception and mouth watering five course meal at Manchester's first five star hotel.

(PRWEB) September 9, 2005 -- This year's prestigious 118 Awards were held at The Lowry Hotel, Manchester City Centre. Hosted by the very funny Gina Yashere the best directory enquiries services in the world have been rightly rewarded. This year's Award entrants were treated to a champagne reception and mouth watering five course meal at Manchester's first five star hotel.

The Marketing Campaign of the Year is an opportunity to celebrate the unique and creative way that you or your 'agency' has promoted your directory enquiries service. This award was kindly presented by Bruce O'Brien, Head of Visitor Information for Marketing Manchester.

This Award was open to all countries and in reaching their decision the judges considered all aspects of Creativity, Design & Innovation.

The nominations for this year's Award were:

Eircom
Maureen
Yellow Pages 118 24 7

The Awards judging panel was made up of experts in the market place and included representatives from The Pierz Group, Thomson Directories, Performance House, Lindley Consulting, Scansoft, Performix Technologies, Telecommunications Users Association, Volt Delta and 118tracker.com.

The winner of this year's Award is unique in giving their directories service a "personality". 118 118 along with 118 247 and other leading numbers are not the only ones working hard to create a memorable service with a unique marketing concept.

In the winner's case the brand personality perfectly represents the values of the service. - to provide friendly, helpful assistance to their callers.

With a unique position the winner has been able to differentiate itself from its competitors in a sometimes confusing market.

For successfully creating a memorable brand personality and successful business model with a limited budget, the winner of the Marketing Campaign of the Year is Maureen 118212.

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