Mitsui & Co., Ltd. Makes Investment in Feedster, Inc.

Mitsui & Co., Ltd., today announced it has made an investment in Feedster, a leading developer and provider of RSS search services for the Internet that will help Feedster expand its business worldwide.

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San Francisco (PRWEB) September 7, 2005

Mitsui & Co., Ltd., today announced it has made an investment in Feedster, a leading developer and provider of RSS search services for the Internet that will help Feedster expand its business worldwide.

Launched in 2003, San Francisco-based Feedster has developed a proprietary search engine that provides consumers with exceedingly timely and meaningful information generated by blogs and other sources.

Feedster provides a fresh index across over thirteen million syndicated RSS feeds and blogs including more than 75,000 professionally published sources such as the BBC, CNET, The New York Times, and Wired and from millions of multilingual sources, including many from Japan.

RSS, which stands for Really Simple Syndication, is the format used originally to syndicate blogs and news, but is now spreading quickly to mainstream commercial use in job postings, e-commerce, and enterprise solutions.

Blogging has rapidly spread worldwide. In Japan, according to the research conducted by the Ministry of Internal Affairs and Communications early this year, about 3.35 million people blog and 16.5 million read blogs, both of which will double in number in a couple of years. This will stimulate demand for Feedster’s proprietary blog and RSS search engines.

“Mitsui has established its market leadership in Japan by offering its e-commerce clients a variety of e-marketing services that satisfies their needs through its strong relationship with major U.S. partners,” says Katsuhiko Oizumi, general manager, Internet service & marketing department, Mitsui & Co., Ltd. “We will expand their business horizon in cooperation with our existing e-Marketing services, and leverage our assets to enhance the corporate value of Feedster.”

“We are pleased to have Mitsui as an investor,” says Chris Redlitz, Feedster’s Vice President, Sales and Marketing. “Feedster is already a market leader in blog search and content syndication. With this investment we continue to distance ourselves from the field and prepare for global expansion.”

About Feedster, Inc.

Feedster, Inc., (http://www.feedster.com) is a rapidly growing Internet search engine and advertising network for blogs and RSS feeds. Feedster’s helps individuals and organizations harness the rich information available in the new universe of RSS feeds, which includes blogs, traditional news services, e-commerce sites, and entertainment properties. Feedster’s search engine updates several times per hour, always providing a fresh look at over the more than 13 million sources it tracks. Feedster adds millions of new documents each day from millions of blogs and a quarter million professionally edited feeds from sites such as The New York Times, BBC, CNET, and Wired. Approximately 50,000 new sources are added daily.

The company has also developed an advertising network that enables marketers to target RSS subscribers in numerous vertical categories.

Founded in March 2003, the privately held company is based in San Francisco.

About Mitsui & Co., Ltd.

Mitsui & Co., Ltd., Japan, is one of the world's most diversified and comprehensive trading companies. Headquartered in Tokyo, Mitsui & Co., Ltd. maintains a global network of 175 offices in 75 countries, and has 723 subsidiaries and associated companies worldwide.

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