New Orleans Entrepreneur, Devastated by Katrina, Quickly Rebuilds Business and Client Base

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Gil Hildebrand, Jr., a New Orleans computer consultant and software developer, saw his entire business and all of his personal possessions disappear after Hurricane Katrina. Thanks to his resilience, and with the help of a unique online marketing service, he has already rebuilt his business. This article shows how.

Gil Hildebrand, Jr., a New Orleans computer consultant and software developer (http://www.hildebrandconsulting.com), saw his entire business and most of his personal possessions disappear after Hurricane Katrina. Thanks to his resilience, and with the help of a unique online marketing service, he has already rebuilt his business.

Fortunately, Hildebrand was on vacation away from New Orleans when the disaster hit. However, as soon as it did, he lost his entire client base, almost exclusively based in New Orleans. His apartment is still flooded, and he assumes that none of his personal possessions are retrievable.

Even though Hildebrand had lived in New Orleans his entire life, he moved to Research Triangle Park in North Carolina to restart his business. There, he has taken aggressive action to get new clients quickly. He also signed up for http://www.AttractNewClients.com, an online marketing program that helps professionals build their business.

Hildebrand said, “Already I'm seeing many doors open for me. I have my target market set and see lots of potential here. In fact, I've already secured about half of the revenue I lost from clients in the New Orleans area. I expect to be at full capacity in about a month.”

He continued, “I also signed up for http://www.AttractNewClients.com, which is based on the marketing know-how of marketing expert Andrew Neitlich. Prior to moving out of New Orleans, I worked with Andrew, and got a lot out of his advice and strategies. His online service lets me get his marketing materials and advice from anywhere, and also get one-on-one support from him via email. Most importantly it gives me a structured plan for execution. The service keeps me focused while I rebuild, and the interactive aspect really keeps me motivated.”

Andrew Neitlich, President of Experience Publishing, Inc., which publishes http://www.AttractNewClients.com, said, “Gil is inspiring. He has the kind of resilience and can-do spirit that every entrepreneur needs to have. Plus he knows that marketing has to be a top priority, and is taking effective, focused action to rebuild quickly. I’m delighted that he signed up for this program, and will do anything I can to help him succeed.”

According to Hildebrand, three strategies are helping him rebuild:

• First, network aggressively. Hildebrand tells his story to almost anyone he meets in his new community. As he explains, “You never know. Your pharmacist, your physician, or someone you meet at the grocery store could know someone who is an ideal customer.”

• Second, contact people in related industries. Hildebrand is reaching out to web development firms, graphic designers, and recruiters to share ideas and exchange leads. “People in related fields, even competitors, may have a need for my services on a contract basis,” he notes.

• Third, step back and set goals. Hildebrand has a clear picture in mind about what he wants to achieve in the next three months, six months, and beyond.

Hildebrand has also started a blog to tell more about his story, and inspire others to rebuild after the storm. To read his blog, go to http://startingover.blogs.com.

Hildebrand Computer Consulting provides computer consulting and software development services to the human resources industry. The company also offers hiring management software, including online job applications, to help HR departments streamline their recruiting processes. For more information, visit http://www.hildebrandconsulting.com and http://www.employapp.com.

http://www.AttractNewClients.com is a marketing service for professionals. It includes one-on-one email support from marketing expert Andrew Neitlich; an exclusive online service that includes weekly strategies, marketing materials, and marketing tools; and a 308-page marketing manual.

Andrew Neitlich is a marketing expert based in Sarasota, Florida. He is the author of The Professional’s Essential Marketing & Sales Manual, The IT Business Acceleration Manual, and Elegant Leadership: Simple Strategies, Remarkable Results. He received his MBA from Harvard Business School in 1991.

Contact:

Gil Hildebrand, Jr.: 919.362.9659; cell: 504-606-2326

Andrew Neitlich: 941-918-4317; cell: 941-539-9623

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