Liquorice Scoop Award for Hoverspeed Website

LONDON (PRWEB) September 24, 2005 -- Leading fast ferry operator Hoverspeeds website has received world wide acclaim at the 2005 Web Marketing Association Awards.

Web designers, the Chiswick, West London based Liquorice Ltd, have been awarded a 2005 Webaward for Outstanding Achievement in Website Development" for its work on the creation and development of the Hoverspeed website.

The company, appointed by the cross channel operator in 2004, over the last year have created a very user-friendly website for Hoverspeed in four languages and the main key to the site is its simplicity and ease of use. Liquorice Ltd is also responsible for Hoverspeeds Customer Relations Management database and all the companys online web activity.

We are delighted that our website, through the work of Liquorice Ltd, has received an award and importantly such world wide recognition," says Geoffrey Ede, Hoverspeeds Managing Director.

In the ferry business in particular, the market and demands of the cross channel traveller has seen a rapid rise in bookings being made online and its vital that the website sells the product and service instantly. Clearly, Hoverspeeds website is doing this for us and over 60% of our bookings now come via our website – more than double the number made online during 2004."

Managing partner at Liquorice, Lisa Betti said: The project has been an exciting challenge both technically and from a marketing perspective. Given the competitive environment of this market we are delighted to have our work recognised by winning this award."

The annual WebAward Competition is produced by the Web Marketing Association, founded in 1997 to set a high standard for Internet marketing and site development on the World Wide Web. For the 2005 Awards, over 2000 sites from 33 countries were judged in 95 industry categories. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology.

Further information please contact Cathy Carpenter at KLW Communications on 020 8994 6111.

For more information on the WebAward Winners visit www.webaward.org and Liquorice Ltd via www.liquorice.net

Editors Note:
Liquorice
Formed in 1998 by Quentin Boyes and now with offices in London, Sydney and South Africa, Liquorice offers clients an improved style of marketing solutions driven by a balance of powerful strategic input, creative excellence and responsive, buttoned-down service.
The agency is media-neutral. The strategic task informs the execution, which, in turn, suggests media choice, be it point-of-sale, press, print, direct mail, broadcast or web, and stand by a simple motto; We're Liquorice, We Help You Sell Things". Clients include: Fulham FC, Harrods, Oddbins, Sunsail, Campbells, Kettle Chips and Jani King.

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