How to Survive the Dark Side of Search Engine Optimization

New search engine optimization guide helps Website marketers learn how navigate the SEO industrys underbelly – scams, unethical techniques and more.

CLEVELAND, Ohio (PRWEB) September 27, 2005 -– A new search engine optimization guide will shed light on the industry's dark side - everything from money back guarantees and duplicate content to keyword stuffing and cloaking.

"Taming the SEO Beast: Tips, Traps and Trends," a free guide from Cleveland, Ohio-based Fathom SEO, will offer marketers insights about controversial techniques and services that can wound profitability.

The guide covering so-called black-hat" and white-hat" techniques will be available Oct. 10th. Before hiring an SEO consultant, register for your copy at:
http://www.fathomseo.com/forms/seotips.asp

"If you don't want to get banned by Google or other search engines, take these tips to heart," said Michael Murray, Fathom SEO's vice president. "Unfortunately, business owners are too naïve about the search engine optimization industry."

The guide also includes a series of tips and tools any Web site marketer can use to help drive traffic while staying on the safe side of the SEO ethics boundary.

Murray is available to discuss the guide, search engine marketing tactics and related trends. He can be reached at 216.861.5951 ext. 111.

Fathom SEO is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on natural Search Engine Optimization (SEO). As an SEO firm, fathom SEO provides pay-per-click (PPC) bid management, link building, web analytics, custom web site development and permission-based marketing services.

Clients include Eaton Corporation, The Cleveland Clinic, Little Tikes, Sauder, Bissell, Darice and FedEx Custom Critical. Fathom SEO developed as a division of Fathom IT Solutions, also based in Cleveland. Since its start in 1986, Fathom IT has been in the forefront of applying state-of-the-art interactive business technologies to solve client problems. Fathom SEO has seasoned and knowledgeable SEO consultants with diverse skills.

Visit us at www.fathomseo.com or call 216.861.5951 or 866.RANK.YOU (726.5968).

Contact:
Michael Murray
Fathom SEO
(216) 861-5951 ext. 111

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